Boris Apenbrink: the success of Porsche Exclusiv

9WERKS presents an exclusive podcast interview with Boris Apenbrink, head of Porsche Exclusiv Manufaktur. In a wide-ranging conversation at the launch of the new 911 Spirit 70, a Heritage Design model, Apenbrink discusses the evolution of modern-day Sonderwunsch at Porsche and the challenges it brings, including the expanded Paint To Sample program and ever-growing thirst for individualisation from customers. This is a real peek behind the scenes at Porsche Exclusiv Manufaktur, told by the ...