Uplift: Interview discusses her Superpower of how to build authentic personal and business relationships.

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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Jotaka Eaddy.

An award-winning strategist and advocate, founder of Win With Black Women (WWBW)—a collective of over 200,000 Black women leaders.

Key Highlights from the Interview:

🎙️ Opening Message

• Rashawn emphasizes the importance of living your own success story and introduces the show’s mission to inspire and educate.

👩🏾‍💼 Guest Introduction: Jotaka Eaddy

• First Black woman student body president at the University of South Carolina.
• Founder of WWBW, which aims to uplift Black women in leadership, politics, and business.
• Works to bridge the gap between Washington, D.C., and Silicon Valley.

🌍 Win With Black Women (WWBW)

• Originated during the 2020 election cycle in response to sexist and racist attacks on potential Black female VP candidates.
• Focuses on:
  1. Combating racism and sexism.
  2. Supporting Black women in elections.
  3. Elevating the economic and cultural power of Black women.
• Organized impactful initiatives like theater buyouts for The Little Mermaid to demonstrate economic influence.

💡 On Leadership and Identity

• Jotaka reflects on her upbringing in rural South Carolina and the influence of her late mother and community.
• She discusses the importance of representation, mentorship, and self-belief.
• Emphasizes that leadership is not just about position but about empowering others and evolving daily.

💻 Bridging to Silicon Valley

• Shares her journey into tech, overcoming imposter syndrome, and becoming a C-suite executive.
• Advocates for demystifying tech careers for Black communities and creating inclusive opportunities.

🧠 Perception vs. Reality

• Addresses stereotypes about Black women and contrasts them with data: Black women are the most educated demographic and fastest-growing group of entrepreneurs in the U.S.

💬 Closing Thoughts

• Rushion praises Jotaka’s motivational presence and impact.
• Jotaka shares her commitment to living a life that uplifts others.

#BEST

#STRAW

#SHMS

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