The Who What Wear Podcast:  Pistola Denim Founder Grace Na on Building a Denim Powerhouse, Embracing Data-Driven Design, and the Fate of Skinny Jeans
Second Life23 Apr 2025

The Who What Wear Podcast: Pistola Denim Founder Grace Na on Building a Denim Powerhouse, Embracing Data-Driven Design, and the Fate of Skinny Jeans

Grace Na is the founder of Pistola, a Los Angeles–based womenswear and denim brand. Since its creation in 2013, Pistola has become a go-to destination for reasonably priced, trendy, high-quality denim styles—including a few viral hits, like the pink denim jumpsuit Greta Gerwig wore while directing the Barbie movie. This week, Grace joins Who What Wear Shopping Director Bobby Schuessler to discuss how she uses data to guide her design process, her best styling tips for different denim silhouettes, and her thoughts on modern skinny jeans. Shop our editor's picks here!

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Episoder(709)

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Cassandra Morales Thurswell: Founder and CEO of Kitsch

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The Who What Wear Podcast: Everything You Need From the Nordstrom Anniversary Sale With Fashion Director Linda Cui Zhang

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15 Jul 20min

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8 Jul 29min

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Beatriz de los Mozos is the founder and CEO of the shoe brand Flabelus. Before founding her own brand, de los Mozos earned a law degree and a master's degree in comparative politics. She began her pro...

6 Jul 57min

The Who What Wear Podcast: The 2026 Who What Wear 100 Beauty Awards

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1 Jul 28min

Leigh Batnick Plessner: Chief Creative Officer of Catbird

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29 Jun 46min

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