Awkward Silences7 Mai 2020

#41 - 10x: User Research for Growth with Aazar Shad of Userpilot

We’ve heard from a lot of designers and user researchers on the show, but we’re always looking for fresh perspectives on how research can help your business. So this week, Erin and JH chatted with Aazar Shad, Head of Growth at Userpilot, about how research methods are essential to his growth strategy.

Aazar started using research methods to find our who his users were, but continued using them to grow Userpilot’s business. He talked about how secondary research helped him find the best ways to connect with his target audience, continuous interviews help him identify where to go next, and how he honed his research skills over time.

Highlights

[3:44] User research is essential to acquisition
[5:13] Aazar found that his usual toolkit wouldn’t sway the product managers he was targeting, so he’d need to meet them where they were: Google Search
[13:03] Asking users how they would describe Userpilot to other people helped to better understand what they might search.
[13:38] Setting notifications for keywords to conversations he may want to jump in on in Slack helped Aazar be in the right place at the right time.
[22:39] Aazar found that asking less questions, but digging deeper during his user interviews helped him learn more about his users.
[29:56] Asking other people to review the feedback you get from research helps to identify trends with less bias.

Related links

About our guest

Aazar Shad is a growth marketing leader and founder of The Performers, a paid social mastermind group (at the time of our interview, he was Head of Growth at Userpilot). He is the host of the podcast Growth Marketing Stories

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(198)

#192 - Slowing Things Down to Speed Up Research with Jared Forney of Okta

Erin May talks with Jared Forney, Research Operations Principal at Okta, about how the role of research and research operations is shifting as AI accelerates product development. Jared explains why sc...

1 Jul 56min

#191 - Throwback: UX Lessons from a Decade Researching AI with Jess Holbrook of Microsoft

This week we're revisiting one of Awkward Silences' most memorable episodes.Much of the conversation around AI in UX involves how it will shape and change researchers' work. This episodes's guest, Jes...

9 Jun 49min

#190 - How to Navigate the Constant Change in UX Research with Learners CEO Alec Levin

Erin May sits down with Alec Levin, CEO and Co-Founder of Learners, to explore how researchers can navigate the rapid changes reshaping their field. Alec shares his vision for how AI and automation ar...

26 Mai 39min

#189 - Throwback: Quantifying Research Impact with Ruby Pryor of Rex

This week we're revisiting one of Awkward Silences' most memorable episodes.This episode welcomed Ruby Pryor, founder of Rex, a consulting firm specializing in UX research and strategic design.This ep...

12 Mai 47min

#188 - Why AI Can't Replace Qualitative Research with Sam Ladner of Workday

Erin May sits down with Sam Ladner, Senior Principal Researcher of Strategy at Workday, to explore the evolving role of AI in qualitative research. Sam brings a refreshingly balanced perspective on wh...

28 Apr 49min

#187 - Throwback: Harnessing AI For Better Insights with George Whitfield of MIT and Google

This week we're revisiting one of Awkward Silences' most memorable episodes. This episode welcomed George Whitfield, an expert in applying AI to the analysis of qualitative data. George discussed the ...

14 Apr 40min

#186 - Positioning Your Portfolio for AI Skills with Aneta Kmiecik of Be Your Own Design Team

Erin May sits down with Aneta Kmiecik, founder of Be Your Own Design Team, to tackle one of the biggest questions facing designers today: how to position AI skills in portfolios and resumes. With 15 y...

31 Mar 42min

#185 - How to Use AI Without Losing Your Research Soul with Nikki Anderson of Drop in Research

Ben Wiedmaier sits down with user research consultant Nikki Anderson to explore how researchers can stay relevant when budgets are tight and stakeholders are stressed. Nikki runs Drop in Research wher...

17 Mar 52min