#98 -  Customer-Centricity in Practice with Ferdinand Goetzen of Reveall
Awkward Silences21 Jul 2022

#98 - Customer-Centricity in Practice with Ferdinand Goetzen of Reveall

Let’s face it… most companies these days say they are customer-centric, but the reality just doesn’t bear that out. Because in order to be truly center-centric (or even “customer-obsessed”), you need to obsessively (i.e. continuously) gather and use customer insights.

Ferdinand Goetzen, CEO and Co-Founder of Reveall, joins us to explain how teams can start actually centering their customers by adopting certain practices that will help you collect, analyze, and interpret customer insights on a regular basis.

In this episode:

  • How to gather and use customer insights
  • Active vs passive data
  • Making the most of your data


Highlights:

  • [1:06] Start simple
  • [3:47] Rating feedback
  • [5:13] Active vs passive data
  • [7:15] Interpreting the data
  • [13:22] Start getting insights centralized across departments
  • [16:06] Creating a culture where people want to share feedback
  • [20:27] Making the most of your large data sets
  • [24:44] User stories
  • [27:00] Challenges and solutions

Sources mentioned in the episode:


About our guest

Ferdinand Goetzen is the CEO and Co-Founder at Reveall - a platform that allows product teams to better prioritize what to build next with the help of customer insights. He was previously the Director of Growth at Hubs.com and the Chief Growth Officer at Recruitee (both exited in 2021). He is passionate about customer-led product development and growth.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(198)

#192 - Slowing Things Down to Speed Up Research with Jared Forney of Okta

#192 - Slowing Things Down to Speed Up Research with Jared Forney of Okta

Erin May talks with Jared Forney, Research Operations Principal at Okta, about how the role of research and research operations is shifting as AI accelerates product development. Jared explains why sc...

1 Jul 56min

#191 - Throwback: UX Lessons from a Decade Researching AI with Jess Holbrook of Microsoft

#191 - Throwback: UX Lessons from a Decade Researching AI with Jess Holbrook of Microsoft

This week we're revisiting one of Awkward Silences' most memorable episodes.Much of the conversation around AI in UX involves how it will shape and change researchers' work. This episodes's guest, Jes...

9 Jun 49min

#190 - How to Navigate the Constant Change in UX Research with Learners CEO Alec Levin

#190 - How to Navigate the Constant Change in UX Research with Learners CEO Alec Levin

Erin May sits down with Alec Levin, CEO and Co-Founder of Learners, to explore how researchers can navigate the rapid changes reshaping their field. Alec shares his vision for how AI and automation ar...

26 Mai 39min

#189 - Throwback: Quantifying Research Impact with Ruby Pryor of Rex

#189 - Throwback: Quantifying Research Impact with Ruby Pryor of Rex

This week we're revisiting one of Awkward Silences' most memorable episodes.This episode welcomed Ruby Pryor, founder of Rex, a consulting firm specializing in UX research and strategic design.This ep...

12 Mai 47min

#188 - Why AI Can't Replace Qualitative Research with Sam Ladner of Workday

#188 - Why AI Can't Replace Qualitative Research with Sam Ladner of Workday

Erin May sits down with Sam Ladner, Senior Principal Researcher of Strategy at Workday, to explore the evolving role of AI in qualitative research. Sam brings a refreshingly balanced perspective on wh...

28 Apr 49min

#187 - Throwback: Harnessing AI For Better Insights with George Whitfield of MIT and Google

#187 - Throwback: Harnessing AI For Better Insights with George Whitfield of MIT and Google

This week we're revisiting one of Awkward Silences' most memorable episodes. This episode welcomed George Whitfield, an expert in applying AI to the analysis of qualitative data. George discussed the ...

14 Apr 40min

#186 - Positioning Your Portfolio for AI Skills with Aneta Kmiecik of Be Your Own Design Team

#186 - Positioning Your Portfolio for AI Skills with Aneta Kmiecik of Be Your Own Design Team

Erin May sits down with Aneta Kmiecik, founder of Be Your Own Design Team, to tackle one of the biggest questions facing designers today: how to position AI skills in portfolios and resumes. With 15 y...

31 Mar 42min

#185 -  How to Use AI Without Losing Your Research Soul with Nikki Anderson of Drop in Research

#185 - How to Use AI Without Losing Your Research Soul with Nikki Anderson of Drop in Research

Ben Wiedmaier sits down with user research consultant Nikki Anderson to explore how researchers can stay relevant when budgets are tight and stakeholders are stressed. Nikki runs Drop in Research wher...

17 Mar 52min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
e24-podden
lydartikler-fra-aftenposten
rss-borsmorgen-okonominyhetene
rss-penger-polser-og-politikk
rss-pa-konto
pengepodden-2
morgenkaffen-med-finansavisen
utbytte
tid-er-penger-en-podcast-med-peter-warren
livet-pa-veien-med-jan-erik-larssen
finansredaksjonen
rss-skravla-gar
pengesnakk
liberal-halvtime
lederpodden
rss-kron-podden
okonomiamatorene
shifter