Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

The arrival of Generative AI marks perhaps the fastest and most dramatic technological change we've ever experienced, reshaping cybersecurity at a pace most organizations are unprepared for. A recent conversation with Elad Schulman, CEO and Co-Founder of Lasso, reinforced my understanding that organizations must rapidly adapt to this new reality, where threats evolve continuously and at an unprecedented rate.Schulman, a seasoned entrepreneur who founded and sold the cybersecurity company Segasec to Mimecast, emphasized that upon entering the Generative AI world about two years ago, it felt like stepping into a "new Wild West." "You need a new sheriff to catch the bad guys," he noted. This metaphor aptly captures the significant challenge organizations face today as traditional security models, built on static defenses and rigid tools, can no longer handle the dynamic, AI-driven threats.What's particularly striking about this transformation is the aggressive adoption of AI tools by employees themselves, without waiting for formal approvals or clear organizational policies. As Schulman explained, "Employees didn't wait for policy or enforcement; they simply started using these tools because they are extraordinarily effective." Such rapid, unsupervised adoption poses significant security challenges, from sensitive data leaks to exposure to new risks previously nonexistent.Lasso’s approach, under Schulman's leadership, focuses on providing organizations with comprehensive visibility into employees' use of AI tools. Instead of attempting to block the technology, their strategy enables safe and efficient AI adoption. "Security shouldn't prevent usage but enable it," Schulman emphasized. "We must help employees elegantly recover from mistakes rather than just block them."This approach represents a substantial shift from traditional security methods, which typically create user friction, harm productivity, and ultimately lead employees to circumvent policies. Organizations restricting AI usage risk undermining their competitive edge. Conversely, adopting this technology without adequate security exposes them to significant new vulnerabilities.Beyond security challenges, AI also opens new defensive opportunities. At Lasso, AI is employed to provide organizations immediate and active visibility into internal data flows, quickly identify threats, and neutralize them. "We are not just creating another security tool but an entire platform enabling organizations to adopt AI safely," Schulman said.From my perspective, we stand at a critical juncture. AI adoption is no longer optional—it’s already here, fundamentally changing the nature of work and security. Organizations strategically integrating AI within their security frameworks will secure a considerable competitive advantage. Those hesitant to do so will find themselves increasingly vulnerable to attacks leveraging precisely these technologies.As Schulman candidly summarized, "We are still learning as we go. Ignoring these changes simply isn't an option. The technology evolves nearly every week." In my view, this agile, adaptive, and proactive approach is precisely what cybersecurity leaders must adopt immediately.About Michael MatiasMichael Matias is the CEO and Co-Founder of Clarity, an AI-powered cybersecurity startup backed by venture capital firms including Bessemer Venture Partners and Walden Catalyst. Clarity develops advanced AI technologies protecting organizations from sophisticated phishing attacks and AI-generated social engineering threats, including deepfakes. Before founding Clarity, Matias studied Computer Science with a specialization in AI at Stanford University and led cybersecurity teams in Unit 8200 of the Israel Defense Forces. Forbes Israel recognized him early on, naming him to the exclusive 18Under18 list in 2013 and the Forbes 30Under30 list thereafter. Matias authored the book Age is Only an Int and hosts the podcast 20MinuteLeaders.

Episoder(1165)

Ep755: Guy Franklin | Founder and General Partner, ‘Israeli Mapped in NY’ Ventures

Ep755: Guy Franklin | Founder and General Partner, ‘Israeli Mapped in NY’ Ventures

Guy Franklin is the founder and General Partner of ‘Israeli Mapped in NY’, an interactive platform of the Israeli startups operating in NY. The platform serves as a one stop shop which connects the startups to the local ecosystem in NYC including investors, corporates and business opportunities.The platform Franklin created received several awards and recognitions, as this was something that changed the conversation about Israel and continues to promote the Israeli startup community in the world.Guy was named recently in the “10 Most influential Israelis in tech in America'' by Yediot Ahronoth, the leading newspaper in Israel.

27 Feb 202221min

Ep754: Taly Nechushtan | CEO, Innovopro

Ep754: Taly Nechushtan | CEO, Innovopro

Taly is an experienced CEO and strategy leader in global companies. She brings over 20 years of experience in mergers and acquisitions and in expanding product lines using innovative strategies and brand management. Taly holds a BA in Economics and an MBA, both from Tel-Aviv University

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Ep753:  Yael Fainaro | EVP Security, Synamedia Israel

Ep753: Yael Fainaro | EVP Security, Synamedia Israel

Yael is an EVP of Synamedia Security Business and the head of Synamedia Israel. Synamedia is a leading technology company working with the world’s leading streaming platforms, studios, and sports leagues to protect their content from industrialized piracy and to provide consumers the best possible experience for consuming the video content. Yael has more than 25 years of experience in the technology industry in the areas of strategy, M&A, innovation, business development & post-merger integration. Prior to joining Synamedia, Yael served as VP Corporate Development of CyberArk Software (NASDAQ: CYBR) where she was responsible for leading the company’s strategy and for generating new growth activities through organic and in-organic initiatives.

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Ep752: Micha Breakstone | Co-founder and CEO, NeuraLight.ai

Ep752: Micha Breakstone | Co-founder and CEO, NeuraLight.ai

Micha is a repeat entrepreneur who’s founded a few great businesses (e.g. chorus.ai acquired for $575M by ZoomInfo), and a few less successful ones. He’s currently Co-founder and CEO of NeuraLight.ai – a venture-backed startup on a mission to transform the lives of more than 1 billion people suffering from neurological disorders by digitizing neurological insights and care – a venture he hopes becomes his magnum opus.

24 Feb 202223min

Ep751: Ralf Specht | Co-founder and CEO, Spark44

Ep751: Ralf Specht | Co-founder and CEO, Spark44

Ralf is a visionary business leader and creator of the Soul System™, a framework that aligns value-creating employee action with broader corporate strategy through shared understanding and shared purpose. As a founding partner of Spark44, he was the architect of an innovative, industry-first joint venture with Jaguar Land Rover, which grew under his leadership as CEO to a global revenue of $100+m and 1,200 employees. Previously, he consulted with global brands for 22 years with McCann Erickson. During his 25 years in executive roles, one key question kept him awake at night: How do we build and sustain a human-centric performance culture? His driving vision is to make soulless companies a thing of the past.

24 Feb 202223min

Ep750: Eyal Amir | CEO, Parknav

Ep750: Eyal Amir | CEO, Parknav

Eyal Amir is the CEO and founder of Parknav, a growing startup that offers AI technology to find parking in real-time.

23 Feb 202219min

Ep749: Shiran Weitzman | Co-Founder & CEO, Shield.

Ep749: Shiran Weitzman | Co-Founder & CEO, Shield.

Shiran is the CEO and Co-Founder at Shield. He has over 20 years of technology and management expertise, mainly in the Financial Services vertical. Prior to Shield Shiran was the Head of Sales at TM-Group, managing the company’s major tier 1 bank accounts. Shiran brings to Shield many years as a trusted advisor and a subject matter expert in the financial compliance market. In early 2018, Shiran created Shield, a regtech company specializing in communications compliance with his long-time friend Ofir Shabtai. Shield is now 60 people spread across Israel, London, and New York.

22 Feb 202223min

Ep748: Or Haviv | Partner and Head Of Global Innovation, Arieli Capital

Ep748: Or Haviv | Partner and Head Of Global Innovation, Arieli Capital

Or is the Partner and Head Of Global Innovation at Arieli Capital. Arieli Capital is a successful venture capital firm, that operates in a very different model from its industry – the investment model is "evergreen", not looking for fast exits. It is a combination of a private equity and VC. Their investors are mostly wealth management entities and family offices. They have a unique investment approach and equity holding structure with a diverse investment portfolio – from accelerators in Ocean-Tech, Agro-Tech, to direct investment in many start-ups.

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