Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso
20MinuteLeaders24 Apr 2025

Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

The arrival of Generative AI marks perhaps the fastest and most dramatic technological change we've ever experienced, reshaping cybersecurity at a pace most organizations are unprepared for. A recent conversation with Elad Schulman, CEO and Co-Founder of Lasso, reinforced my understanding that organizations must rapidly adapt to this new reality, where threats evolve continuously and at an unprecedented rate.Schulman, a seasoned entrepreneur who founded and sold the cybersecurity company Segasec to Mimecast, emphasized that upon entering the Generative AI world about two years ago, it felt like stepping into a "new Wild West." "You need a new sheriff to catch the bad guys," he noted. This metaphor aptly captures the significant challenge organizations face today as traditional security models, built on static defenses and rigid tools, can no longer handle the dynamic, AI-driven threats.What's particularly striking about this transformation is the aggressive adoption of AI tools by employees themselves, without waiting for formal approvals or clear organizational policies. As Schulman explained, "Employees didn't wait for policy or enforcement; they simply started using these tools because they are extraordinarily effective." Such rapid, unsupervised adoption poses significant security challenges, from sensitive data leaks to exposure to new risks previously nonexistent.Lasso’s approach, under Schulman's leadership, focuses on providing organizations with comprehensive visibility into employees' use of AI tools. Instead of attempting to block the technology, their strategy enables safe and efficient AI adoption. "Security shouldn't prevent usage but enable it," Schulman emphasized. "We must help employees elegantly recover from mistakes rather than just block them."This approach represents a substantial shift from traditional security methods, which typically create user friction, harm productivity, and ultimately lead employees to circumvent policies. Organizations restricting AI usage risk undermining their competitive edge. Conversely, adopting this technology without adequate security exposes them to significant new vulnerabilities.Beyond security challenges, AI also opens new defensive opportunities. At Lasso, AI is employed to provide organizations immediate and active visibility into internal data flows, quickly identify threats, and neutralize them. "We are not just creating another security tool but an entire platform enabling organizations to adopt AI safely," Schulman said.From my perspective, we stand at a critical juncture. AI adoption is no longer optional—it’s already here, fundamentally changing the nature of work and security. Organizations strategically integrating AI within their security frameworks will secure a considerable competitive advantage. Those hesitant to do so will find themselves increasingly vulnerable to attacks leveraging precisely these technologies.As Schulman candidly summarized, "We are still learning as we go. Ignoring these changes simply isn't an option. The technology evolves nearly every week." In my view, this agile, adaptive, and proactive approach is precisely what cybersecurity leaders must adopt immediately.About Michael MatiasMichael Matias is the CEO and Co-Founder of Clarity, an AI-powered cybersecurity startup backed by venture capital firms including Bessemer Venture Partners and Walden Catalyst. Clarity develops advanced AI technologies protecting organizations from sophisticated phishing attacks and AI-generated social engineering threats, including deepfakes. Before founding Clarity, Matias studied Computer Science with a specialization in AI at Stanford University and led cybersecurity teams in Unit 8200 of the Israel Defense Forces. Forbes Israel recognized him early on, naming him to the exclusive 18Under18 list in 2013 and the Forbes 30Under30 list thereafter. Matias authored the book Age is Only an Int and hosts the podcast 20MinuteLeaders.

Episoder(1171)

Ep737: Miriam Mark | CRO, Compete

Ep737: Miriam Mark | CRO, Compete

Miriam Mark serves as CRO of Compete, a company revolutionizing the world of HR Tech. Prior to that as an executive member of the core sales team at WeWork she was instrumental in building their global sales organization from acquisition to retention and growth. Miriam began her career at Shopping.com, an online comparison shopping company which was acquired by ebay. Prior to her current position, she led sales at Farmigo, an online farmers market, with the mission to transform and accelerate global adoption of an alternative food system. Before entering the business world Miriam was an educator and that passion drives the training of her teams in all her positions.  Miriam lives with her husband, Ari, and their four children, ages 7 to 16 in Los Angeles, CA.

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Ep736: Ziv Binyamini | CEO, Foretellix Ltd

Ep736: Ziv Binyamini | CEO, Foretellix Ltd

Ziv Binyamini is the CEO of Foretellix, a company dedicated to autonomous vehicles verification and safety. He is a world-renowned verification visionary with more than 30 years of experience. Previously, Ziv served as Corporate VP at Cadence, running its simulation and verification business. He also served as VP of R&D at Verisity and at Intel, leading the development of Coverage Driven Verification solutions that changed the way semiconductorsare tested.

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Ep735: Amalia Adler | VP, Global Head, Environment, Social & Governance (ESG), Teva Pharmaceuticals

Ep735: Amalia Adler | VP, Global Head, Environment, Social & Governance (ESG), Teva Pharmaceuticals

Amalia is a seasoned global leader in ESG, healthcare strategy, and communications. She is a  strategic planner, executer and a visionary manager who effectively drives organizational change aligned with business strategy. Amalia established and leads Global Health and Environment, Social Governance (ESG) unit at Teva Pharmaceuticals (Tel Aviv, Israel) and has recently led the issuance of Teva's 5 billion ESG Sustainability Linked Bond – the largest such bond ever.

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Ep734: Yochay Ettun | Co-founder & CEO, cnvrg.io

Ep734: Yochay Ettun | Co-founder & CEO, cnvrg.io

A developer, entrepreneur and a CEO. Yochay is CEO of cnvrg.io which he co-founded to provide data scientists and developers with an end-to-end platform to build and deploy machine learning models. cnvrg.io was acquired by Intel in 2020 as part of its strategy to get into AI software. Prior to cnvrg.io, Yochay was a data scientist providing machine learning consulting services, Ex-IDF Intelligence, A Forbes 30 under 30 and a coder since the age of 7.

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Ep733: Doug Ludlow | CEO, MainStreet

Ep733: Doug Ludlow | CEO, MainStreet

Doug Ludlow is CEO of MainStreet, a company that helps small businesses and startups claim tax credits most accountants never claim. Before MainStreet, he served as Chief of Staff for Google's SMB and NBU Ads, was Founder of Hipster (acquired by AOL in 2012) and Happy Home (acquired by Google in 2016). Doug has a BA in History and Political Science from the University of California, Los Angeles and currently lives in San Jose with his wife Sara and two children Charlotte and William.

3 Feb 202221min

Ep732: Edo Yahav | VP R&D, GM Israel, SafeBreach

Ep732: Edo Yahav | VP R&D, GM Israel, SafeBreach

Edo is SafeBreach's VP of R&D and IL GM, before SafeBreach, Edo served as Mintigo's VP of R&D (Acquired by Anaplan) where he lead the development of the company's engineering and research groups. Prior to Mintigo, Edo was an engineering manager in Microsoft working on several areas such as Telecom, Windows security, and Azure. Edo has also spent time in his career leading teams at several start-ups mostly in networking and network security. Edo holds a B.Sc in Computer Science from the University of Bar-Ilan.

2 Feb 202221min

Ep731: Or Lifshitz | CEO & Founder, Sidelines

Ep731: Or Lifshitz | CEO & Founder, Sidelines

Or was drafted into the Israeli Air Force in 1999 and served as an F-16 fighter pilot for 10 years. He holds a BA in Economics from the University of Haifa and an Executive Master of Public Administration from NYU. Upon completing his EMPA, Or joined Supersonic ( Iron Source ) to head their East Coast office. He later on moved back to Israel to join Google as an Industry Manager. Believing that upcoming changes in the regulatory space around the US sports industry will create massive business opportunities, Or decided to start a venture in this market and founded Fantasy Advantage in 2017.

1 Feb 202222min

Ep730: Akiva Armon | CEO & Founder, Wisesight Technologies Ltd.

Ep730: Akiva Armon | CEO & Founder, Wisesight Technologies Ltd.

Akiva was born in Jerusalem and is married with 4 children, currently living in Ness Harim, as close as possible to nature. He holds a master's degree in physics and electro-optics, and worked in a classified position in the defense industries and was the key engineer of the "Arrow 3" missile and of many and varied classified projects. Since 216, he is the founder of Wisesight, a smooth and straightforward smart parking technology for a better parking experience.

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