Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

The arrival of Generative AI marks perhaps the fastest and most dramatic technological change we've ever experienced, reshaping cybersecurity at a pace most organizations are unprepared for. A recent conversation with Elad Schulman, CEO and Co-Founder of Lasso, reinforced my understanding that organizations must rapidly adapt to this new reality, where threats evolve continuously and at an unprecedented rate.Schulman, a seasoned entrepreneur who founded and sold the cybersecurity company Segasec to Mimecast, emphasized that upon entering the Generative AI world about two years ago, it felt like stepping into a "new Wild West." "You need a new sheriff to catch the bad guys," he noted. This metaphor aptly captures the significant challenge organizations face today as traditional security models, built on static defenses and rigid tools, can no longer handle the dynamic, AI-driven threats.What's particularly striking about this transformation is the aggressive adoption of AI tools by employees themselves, without waiting for formal approvals or clear organizational policies. As Schulman explained, "Employees didn't wait for policy or enforcement; they simply started using these tools because they are extraordinarily effective." Such rapid, unsupervised adoption poses significant security challenges, from sensitive data leaks to exposure to new risks previously nonexistent.Lasso’s approach, under Schulman's leadership, focuses on providing organizations with comprehensive visibility into employees' use of AI tools. Instead of attempting to block the technology, their strategy enables safe and efficient AI adoption. "Security shouldn't prevent usage but enable it," Schulman emphasized. "We must help employees elegantly recover from mistakes rather than just block them."This approach represents a substantial shift from traditional security methods, which typically create user friction, harm productivity, and ultimately lead employees to circumvent policies. Organizations restricting AI usage risk undermining their competitive edge. Conversely, adopting this technology without adequate security exposes them to significant new vulnerabilities.Beyond security challenges, AI also opens new defensive opportunities. At Lasso, AI is employed to provide organizations immediate and active visibility into internal data flows, quickly identify threats, and neutralize them. "We are not just creating another security tool but an entire platform enabling organizations to adopt AI safely," Schulman said.From my perspective, we stand at a critical juncture. AI adoption is no longer optional—it’s already here, fundamentally changing the nature of work and security. Organizations strategically integrating AI within their security frameworks will secure a considerable competitive advantage. Those hesitant to do so will find themselves increasingly vulnerable to attacks leveraging precisely these technologies.As Schulman candidly summarized, "We are still learning as we go. Ignoring these changes simply isn't an option. The technology evolves nearly every week." In my view, this agile, adaptive, and proactive approach is precisely what cybersecurity leaders must adopt immediately.About Michael MatiasMichael Matias is the CEO and Co-Founder of Clarity, an AI-powered cybersecurity startup backed by venture capital firms including Bessemer Venture Partners and Walden Catalyst. Clarity develops advanced AI technologies protecting organizations from sophisticated phishing attacks and AI-generated social engineering threats, including deepfakes. Before founding Clarity, Matias studied Computer Science with a specialization in AI at Stanford University and led cybersecurity teams in Unit 8200 of the Israel Defense Forces. Forbes Israel recognized him early on, naming him to the exclusive 18Under18 list in 2013 and the Forbes 30Under30 list thereafter. Matias authored the book Age is Only an Int and hosts the podcast 20MinuteLeaders.

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Ep643: Mark Minukas | Managing Partner, Co-Creation Partners

Ep643: Mark Minukas | Managing Partner, Co-Creation Partners

Mark is the managing partner of Co-Creation Partners. An engineer by training, he began his career as a Navy officer and member of the US Naval Construction Battalions (Seabees) and the Navy Dive Community. In 2005, he brought his experience and insights on human and organizational factors in engineered systems to McKinsey and Company, where he worked as a consultant and member of the Operations Practice. Since leaving McKinsey to join Co-Creation Partners, Mark has worked across multiple industries, including financial services, technology, manufacturing, IT services, and governmental offices to deliver both top- and bottom-line improvements and build high-performing cultures.

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Ep642: Oren Marmur | SVP & General Manager, Payments, Finastra

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Ep641: Sharon Vanek | Executive Director, CICC - California Israel Chamber of Commerce

Ep641: Sharon Vanek | Executive Director, CICC - California Israel Chamber of Commerce

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Ep640: David Drai | Co-Founder & CEO, Anodot Ltd.

Ep640: David Drai | Co-Founder & CEO, Anodot Ltd.

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Ep639: Robbie Bach | Author, Speaker, and Civic Engineer, Xbachs LLC

Ep639: Robbie Bach | Author, Speaker, and Civic Engineer, Xbachs LLC

Robbie Bach is best known for founding and leading the team that created the Xbox. Today he is an entertaining storyteller and catalyzing voice who writes books and speaks to audiences on leadership, creativity, strategy, and civic issues. During his twenty-two years at Microsoft, Robbie worked in various marketing and business management roles—including supporting the successful launch and expansion of Microsoft Office and leading the creation and development of the Xbox business.  Then as Microsoft’s President of the Entertainment and Devices Division, he was responsible for the company’s worldwide gaming, music, video, phone, and retail sales businesses until he retired in 2010. The Wilkes Insurrection is his first novel. For more information, please visit https://wilkesinsurrection.com

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Ep638: Tracy Werner | Head of Communications & Employer Brand, Cognyte

Ep638: Tracy Werner | Head of Communications & Employer Brand, Cognyte

Tracy Werner is a passionate communications leader, obsessed with getting the right message to the right people at the right time. Every touchpoint in her career has entailed storytelling and raising the bar of communications in corporate settings. In her current role, she leads the team responsible for communication (internal and PR), employer brand, social media and video. Tracy grew up in South Africa and now lives in Israel with her husband and three kids.

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Ep637: Tom Foley | Chief Growth Officer, GenieMD

Ep637: Tom Foley | Chief Growth Officer, GenieMD

Tom has over 30 years of experience in information technology. He has led many transformative initiatives in and out of healthcare.  His strategic thinking and innovative approaches span across the wrist-to-cloud continuum to affect the manner in which delivery of care is imagined globally.  Foley also moderated the Health Innovation Think Tank (HITT), an executive collaborative made up of 50 healthcare delivery systems, payer organization and healthcare IT vendor thought leaders who offer their insights leading to the establishment of best practices on a variety of issues associated with value-based care, connected health and virtual care.

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Ep636: Sharon Brizinov | Vulnerability Research Team Lead, Claroty

Ep636: Sharon Brizinov | Vulnerability Research Team Lead, Claroty

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