#438: Everyday Getaways and Extraordinary Customer Loyalty: A Deep Dive with Tropical Smoothie Cafe®

#438: Everyday Getaways and Extraordinary Customer Loyalty: A Deep Dive with Tropical Smoothie Cafe®

Send us a text In today's highly competitive restaurant landscape, standing out requires more than just great food. It demands seamless digital experiences, deep emotional connections, and a loyalty strategy that touches every part of the brand. Tropical Smoothie Cafe is meeting that challenge head-on, leveraging loyalty principles to create what it calls “everyday getaways” for its guests. At the heart of this effort is Melissa Cummings, Vice President of Digital Marketing. With over t...

Episoder(507)

IKEA Canada – Making Life Better with Empowered Frontline Employees, Brand Values, and Customer Engagement

IKEA Canada – Making Life Better with Empowered Frontline Employees, Brand Values, and Customer Engagement

Send us a text Mark Johnson, CEO of Loyalty360, spoke with Jordan Sequeira, the Senior Marketing Leader of IKEA Canada, about the importance of leveraging the company’s frontline co-workers, leveragin...

1 Mai 202322min

Hilton Honors 2023 Loyalty Expo Session: Innovating Hospitality with Delight and Surprise Upgrades

Hilton Honors 2023 Loyalty Expo Session: Innovating Hospitality with Delight and Surprise Upgrades

Send us a textMark Johnson, CEO of Loyalty360, spoke with Amanda Jamerson, Senior Director of Hilton Honors, about her upcoming awards presentation at the Loyalty Expo, how the Space-Available Upgrade...

27 Apr 20236min

Innovation in Untapped Markets: Building Meaningful Value with a Loyalty Program for Paying Rent

Innovation in Untapped Markets: Building Meaningful Value with a Loyalty Program for Paying Rent

Send us a text Mark Johnson, CEO of Loyalty360, spoke with Dave Canty, SVP, Head of Loyalty at Bilt Rewards, about the innovation of Bilt’s loyalty program, how it leverages strategic partnerships, an...

26 Apr 202322min

Loyalty360 Loyalty Live | Bindu Gupta and Connie Sisco, ICF Next

Loyalty360 Loyalty Live | Bindu Gupta and Connie Sisco, ICF Next

Send us a textLoyalty360's Mark Johnson interviews Bindu Gupta and Connie Sisco, ICF Next, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

25 Apr 202317min

Kampgrounds of America 2023 Loyalty Expo Speaker Preview: A Data-Centric Approach to Designing Customer Loyalty

Kampgrounds of America 2023 Loyalty Expo Speaker Preview: A Data-Centric Approach to Designing Customer Loyalty

Send us a textMark Johnson, CEO of Loyalty360, spoke with Diane Eichler, Senior Vice President of Marketing at KOA, about her upcoming presentation at the 2023 Loyalty Expo on collecting and leveragin...

25 Apr 20235min

IKEA Canada’s 2023 Loyalty Expo Session: Empowering Frontline Co-Workers To Create a Loyalty-Optimal Experience

IKEA Canada’s 2023 Loyalty Expo Session: Empowering Frontline Co-Workers To Create a Loyalty-Optimal Experience

Send us a textIKEA Canada is an award finalist for this year’s Loyalty360 Awards for the Employee Engagement & Impact category at the upcoming Loyalty Expo, held May 8-10 in Orlando, FL.Mark Johnson, ...

21 Apr 20232min

Delivering Outside the Scope of Normal: How JetBlue Travel Products Builds Customer Loyalty by Exceeding Expectations

Delivering Outside the Scope of Normal: How JetBlue Travel Products Builds Customer Loyalty by Exceeding Expectations

Send us a textMark Johnson, CEO of Loyalty360, spoke with Andres Barry, President of JetBlue Travel Products, about the brand’s customer loyalty strategy, how they engage with customers and innovate t...

19 Apr 202326min

Emotional Connection, Personalization, and Value: Donatos’ People-Centric Approach to Customer Loyalty

Emotional Connection, Personalization, and Value: Donatos’ People-Centric Approach to Customer Loyalty

Send us a text Mark Johnson, CEO of Loyalty360, spoke with Erin Corrigan, Director of Digital Marketing for Donatos, about the Donatos Rewards program, the brands’ customer loyalty efforts, and how it...

14 Apr 202310min

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