#438: Everyday Getaways and Extraordinary Customer Loyalty: A Deep Dive with Tropical Smoothie Cafe®

#438: Everyday Getaways and Extraordinary Customer Loyalty: A Deep Dive with Tropical Smoothie Cafe®

Send us a text In today's highly competitive restaurant landscape, standing out requires more than just great food. It demands seamless digital experiences, deep emotional connections, and a loyalty strategy that touches every part of the brand. Tropical Smoothie Cafe is meeting that challenge head-on, leveraging loyalty principles to create what it calls “everyday getaways” for its guests. At the heart of this effort is Melissa Cummings, Vice President of Digital Marketing. With over t...

Episoder(506)

Loyalty360 Loyalty Live | Travis Markel, Arrivia

Loyalty360 Loyalty Live | Travis Markel, Arrivia

Send us a textLoyalty360's Mark Johnson interviews Travis Markel, Arrivia to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

8 Feb 202215min

Loyalty360 Loyalty Live | Christian Selchau-Hansen, Formation

Loyalty360 Loyalty Live | Christian Selchau-Hansen, Formation

Send us a textLoyalty360's Mark Johnson interviews Christian Selchau-Hansen, Formation to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

25 Jan 202223min

Q&A with Tiffany Myers, MOOYAH Burgers, Fries and Shakes

Q&A with Tiffany Myers, MOOYAH Burgers, Fries and Shakes

Send us a textTiffany Myers is the Director of Brand Creative at MOOYAH Burgers, Fries and Shakes, an American fast-casual chain with over 90 locations in operation throughout the US, Canada, and the ...

12 Jan 202215min

Loyalty360 Loyalty Live | Susan Stein, Baesman

Loyalty360 Loyalty Live | Susan Stein, Baesman

Send us a textLoyalty360's Mark Johnson interviews Susan Stein, Baesman to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

28 Des 20219min

Peet’s Coffee Revamps Loyalty Program from Ground Up

Peet’s Coffee Revamps Loyalty Program from Ground Up

Send us a textLisa Regelman is the Director of Loyalty and Growth Marketing for Peet’s Coffee, a Bay Area-based coffee shop with about 200 locations in the U.S. and products available in about 1,700 g...

22 Des 202119min

Loyalty360 Loyalty Live | Dennis Reardon, Mastercard

Loyalty360 Loyalty Live | Dennis Reardon, Mastercard

Send us a textLoyalty360's Mark Johnson interviews Dennis Reardon, Mastercard to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

21 Des 202120min

Bank of America Aims for Luxury with Preferred Rewards Program

Bank of America Aims for Luxury with Preferred Rewards Program

Send us a textJohn Sellers is Head of Rewards at Bank of America, the second largest banking institution in the United States, and the eight-largest in the world, with over 4,600 retail financial cent...

17 Des 202126min

Verizon Looks to Technology to Push Loyalty Forward

Verizon Looks to Technology to Push Loyalty Forward

Send us a textTommi Marsans is a Marketing Technology Strategist at Verizon Business Group, a division within Verizon Communications, one of the world’s leading providers in technology, communications...

16 Des 202119min

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