#438: Everyday Getaways and Extraordinary Customer Loyalty: A Deep Dive with Tropical Smoothie Cafe®

#438: Everyday Getaways and Extraordinary Customer Loyalty: A Deep Dive with Tropical Smoothie Cafe®

Send us a text In today's highly competitive restaurant landscape, standing out requires more than just great food. It demands seamless digital experiences, deep emotional connections, and a loyalty strategy that touches every part of the brand. Tropical Smoothie Cafe is meeting that challenge head-on, leveraging loyalty principles to create what it calls “everyday getaways” for its guests. At the heart of this effort is Melissa Cummings, Vice President of Digital Marketing. With over t...

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Michaels Uses Personalization, KPIs to Get Creative with Rewards Program

Michaels Uses Personalization, KPIs to Get Creative with Rewards Program

Send us a textSachin Shroff is the Vice President of Loyalty and Customer Relations Management at Michaels, a one-stop shop for all things arts and crafts across North America with more than 1,200 sto...

25 Mai 202126min

Loyalty360 Loyalty Live - with Tim Glomb, Cheetah Digital

Loyalty360 Loyalty Live - with Tim Glomb, Cheetah Digital

Send us a text Loyalty360's Mark Johnson interviews Tim Glomb, Cheetah Digital to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hos...

21 Mai 202122min

Ideal Image Using Memberships to Personalize with Consumers

Ideal Image Using Memberships to Personalize with Consumers

Send us a textDavid Prokupek is the CEO of Ideal Image, a direct-to-consumer telehealthcare brand with a mission to help people look and feel their best through laser hair removal, body sculpting, Bot...

20 Mai 202125min

Loyalty360 Loyalty Live - with Eugenia Blackstone, Generali Global Assistance

Loyalty360 Loyalty Live - with Eugenia Blackstone, Generali Global Assistance

Send us a text Loyalty360's Mark Johnson interviews Eugenia Blackstone, Generali Global Assistance to discuss the trends in customer loyalty and customer experience, and the changing industry landscap...

18 Mai 202126min

ExxonMobil Leverages Data to Predict Consumer Behavior

ExxonMobil Leverages Data to Predict Consumer Behavior

Send us a textYan Côté is U.S. Marketing Communications Manager for ExxonMobil, which has more than 11,500 fuel and convenience stations nationwide.Loyalty360 CEO Mark Johnson caught with Côté to disc...

17 Mai 202124min

Loyalty360 Loyalty Live - with Michelle Wildenauer, The Lacek Group

Loyalty360 Loyalty Live - with Michelle Wildenauer, The Lacek Group

Send us a text Loyalty360's Mark Johnson interviews Michelle Wildenauer, The Lacek Group to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalt...

14 Mai 202121min

Loyalty360 Loyalty Live - with Brandon Logsdon, PDI

Loyalty360 Loyalty Live - with Brandon Logsdon, PDI

Send us a text Loyalty360's Mark Johnson interviews Brandon Logsdon, President and GM, Marketing Cloud and Fuel Pricing Solutions, PDI to discuss the trends in customer loyalty and customer experience...

11 Mai 202121min

Loyalty360 Loyalty Live - with Andrew Pine, Porsche Cars North America

Loyalty360 Loyalty Live - with Andrew Pine, Porsche Cars North America

Send us a text Loyalty360's Mark Johnson interviews Andrew Pine, Global Director, Excite!, Porsche Cars North America to discuss the trends in customer loyalty and customer experience, and the changin...

7 Mai 202127min

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