Organizational Design: How Can Pharma Keep Optimizing As Everything Business Keeps Changing

Organizational Design: How Can Pharma Keep Optimizing As Everything Business Keeps Changing

Pharma companies are highly matrixed organizations, which presents challenges in handoffs, overlaps between roles and functions, access to data and accountability of who owns and acts on this data in a timely manner. Therefore, instigating change at an organizational level is difficult, and takes much longer than anticipated.
This podcast will share insights and experiences from Ozgun Demir, Head of Digital Marketing at Genentech on:

  • Change management, resource management: how you ready the organization to take in whatever capabilities you're building
  • Data and measurement: ensuring marketers get access to the data in a timely manner
  • Accountability: ensuring overlapping roles act efficiently and expediently both with data and technology
  • Enacting a learning agenda: Genentech's approach to ensuring everyone - at an enterprise level - understands the same language, terminology and definitions
  • In-housing of media vs. moving therapeutic area level of engagement to an enterprise level of engagement

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Episoder(25)

Horizon Therapeutics' Experiences with Executing Multiple Highly Innovative Campaigns Simultaneously to Challenge Disease State Misperceptions, Create Urgency and Change Treatment Behaviors

Horizon Therapeutics' Experiences with Executing Multiple Highly Innovative Campaigns Simultaneously to Challenge Disease State Misperceptions, Create Urgency and Change Treatment Behaviors

Toxic Portraits: Gout is traditionally viewed as a low-priority disease with misperceptions driving the narrative. To change those misperceptions, we must be creative and bring the impact of this co...

27 Jun 202314min

Pharma Marketers Need AI Now: How to deliver a truly personalized, omnichannel experience for your patients, with William Grambley, CEO of Allazo Health

Pharma Marketers Need AI Now: How to deliver a truly personalized, omnichannel experience for your patients, with William Grambley, CEO of Allazo Health

Marketing in the era of consumer-driven healthcare requires new tools and techniques. If you want patients to initiate therapy, you need to connect across more channels, more personally, and in the wa...

22 Feb 202325min

What's Ahead for 1st and 3rd Party Data

What's Ahead for 1st and 3rd Party Data

Tune in to this episode of the Pharma Marketing Podcast with Bharti Rai, Novartis VP, Chief Commercial Operations, Insight, Analytics Officer Data & Digital, for a deeper dive into marketer's next ste...

23 Mai 202231min

Pharma & Modular Content: A Deeper Dive

Pharma & Modular Content: A Deeper Dive

Tune in to this episode of the Pharma Marketing Podcast for a deeper dive into pharma and modular content, with Ryan Rosenberg, Director Omnichannel Capabilities @ Sanofi, who shared his insights on m...

12 Apr 202226min

Cultural Competence for Global Marketing

Cultural Competence for Global Marketing

Tune in to this episode of the Pharma marketing Podcast, with our guest Wendy Pease, President of Rapport International and the author of The Language of Global Marketing for a conversation on why pha...

29 Mar 202222min

Let's talk TALK and Pharma marketing

Let's talk TALK and Pharma marketing

Tune in to this episode of the Pharma Marketing Podcast to hear a discussion with Charles Benaiah, Innovator, Founder and CEO of Watzan, Founder of ililli, and Jennifer Ginest, Digital Marketing Manag...

2 Mar 202221min

Ep. 18: Law Changes and Updates: What Pharma Marketers Need to Know

Ep. 18: Law Changes and Updates: What Pharma Marketers Need to Know

Tune in to this episode, Law Changes and Updates: What Pharma Marketers Need to Know, with our friend and Editorial Advisory Board member and returning guest,  Darshan Kulkarni, Attorney of Law at the...

19 Jan 202230min

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