58. The Mystery of the LinkedIn Certified Publisher

"I just don't have the time to post on LinkedIn™️. It's not that I undervalue the benefits, it just takes me far too long because I overthink it."This came from a delegate on a course I delivered rece...

7 Sep 202450min

Serious question: why do you do it? What are your objectives and are you achieving them?This week I received a message which challenged my views on posting content on LinkedIn™️. I disagreed with the ...

31 Aug 20241h 3min

LinkedIn™️ are finding it hard to control pods so some LinkedIn™️ users have decided to take the law into their own hands and expose people who use pods to falsely inflate the engagement on their cont...

24 Aug 202450min

Finding the right balance. This week, I am replaying a conversation I had with Gillian Whitney on her recent LinkedIn™️ Live. You can view the full Livestream hereAlso the post of the week can be view...

17 Aug 20241h 2min

This week I answer 3 questions about:Business development on LinkedIn™️ The use of AI LinkedIn™️ 'Associates' Also covered in this episode:Collaborative articles The problem and prevalence of misinfor...

10 Aug 20241h 4min

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable, so we follow or connect and over time we feel as though we get to know them better.But do we REALLY...

3 Aug 202458min

This week I chatted with personal branding specialist Ella Orr about the tricky topic of putting your personality into your LinkedIn™️ content.In my experience, this is a big challenge for many people...

27 Jul 20241h 11min

I was hoping that we, the LinkedIn™️ community, would have learnt by now but no, illegal (LinkedIn law) automation products are still thriving and new ones seem to appear almost every month.It's been ...

20 Jul 202453min