118. The Microsoft Acquisition
Informed: the podcast for LinkedIn® users18 Jun 2016

118. The Microsoft Acquisition

The Microsoft Acquisition

Welcome to episode 118 of the LinkedInformed podcast at the end of a truly historic week for LinkedIn.


As you would expect I am going to concentrate all of this episode on evaluating Microsoft's acquisition of LinkedIn.


Advantages for Microsoft


  • Entry into the social media space. An area they have neglected to get involved with previously which was beginning to look like a serious weakness.

  • An opportunity to increase sales of Office 365 via extensive integration with LinkedIn’s functionality.

  • Dynamics (Their CRM solution) will benefit the most from this acquisition and potentially allow it to become the market leader (currently Salesforce).

  • Content from LinkedIn publishing allowing greater advertising opportunities.

  • Big data. Rich information about people and their online behaviour.

Advantages for LinkedIn


  • $26 billion!

  • Greater resources to enable new products such as Profinder to be launched and rapidly expanded.

  • $26 billion!

  • Use of Microsoft’s massive cloud infrastructure.

  • A way out of their stock-based compensation conundrum.

  • $2.3 billion into Reid Hoffman’s bank account!

Advantages for Members


  • I expect the under-resourced help centre to improve significantly

  • Skype integration

  • Integration with Outlook 365 & Dynamics.

  • Better distribution of published posts

Disadvantages for Members


  • Less Google optimisation

  • Another secretive ‘closed’ culture

  • Focus on corporates at the expense of SMB’s

  • And …..

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

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