The Most Socially Engaged Recruitment Business

The Most Socially Engaged Recruitment Business

Welcome to episode 209, this week we have a pre-recorded interview with Kris Holland who is a Marketing Manager with a specialist recruitment business called Charlton Morris

Kris and I engaged on LinkedIn following on from my posts about content marketing as covered in episode 204. Kris was keen to explain that content marketing had been working well for them so I thought it would be great to get him on the show.


Takeaways


Content should be designed to start conversations They measure success by engagement but also by looking at Buzzsumo It’s important to develop an understanding of the markets you service When you focus on narrow/niche vertical markets you can ‘tune in’ to your audience and really give value in your content. Recruiters should be doing this. Rule: Never sell in any content you post Great content allows their consultants to be seen differently and with more respect. Content creation forms can be a useful tool to help those who find writing difficult or time consuming Articles often work better than in markets that involve complex or technical subjects Consultants become better at their job by understanding their vertical market and subjects that are relevant and interesting to their clients and candidates


Here is the LinkedIn article we often referred to in this interview.


I hope you found that an interesting interview. How many recruitment businesses do you know who focus this heavily of content and understanding their specialist markets?


Let me know if you are aware of any companies, in any sector that you believe are using content effectively on LinkedIn.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Episoder(478)

463. Interesting People - Lea Turner

463. Interesting People - Lea Turner

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better.But do we REALL...

29 Mar 202558min

462. UpLift Live 2025

462. UpLift Live 2025

The only dedicated LinkedIn™️ conference in the UK enters its second year this week. I won't be able to attend but they have a stellar line up of speakers so I asked John Espirian to come on the podca...

22 Mar 202558min

461. LinkedIn™️ invests in offline networking

461. LinkedIn™️ invests in offline networking

So, the world's largest online business networking platform has decided to invest in offline networking? LinkedIn's new experience centre, in London is a bit more than just about networking but it's a...

15 Mar 202551min

459. The Power Of Comments

459. The Power Of Comments

In this episode of the Informed podcast I argue that thoughtful and considered commenting is the single most effective action that anyone can take on LinkedIn™️ - that's a bold statement but one I rea...

1 Mar 202555min

458. The LinkedIn™️ Video Feed

458. The LinkedIn™️ Video Feed

In this episode I cover the positives and negatives of the new(ish) mobile video feed.Plus a brilliant post of the week (and it's not a video).Video summaryhttps://youtu.be/_Cpjy-U0UXMMentioned in thi...

15 Feb 20251h 8min

457. One Hour A Week

457. One Hour A Week

What would you spend your time doing if you only had one hour on LinkedIn™️ per week?Is it possible to have impact in that time?A recent interaction led me to think about this topic. One hour a week i...

10 Feb 20251h 9min

456. LinkedIn™️ in 2025

456. LinkedIn™️ in 2025

In this weeks episode I discuss my predictions for LinkedIn™️ this year.I've always said that there are 3 LinkedIns:The company The platform The community (us) My prediction is that the biggest change...

25 Jan 20251h 3min

455. Interesting People - Louise Brogan

455. Interesting People - Louise Brogan

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better.But do we REALL...

14 Des 20241h 5min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
utbytte
pengepodden-2
pengesnakk
livet-pa-veien-med-jan-erik-larssen
rss-sunn-okonomi
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
okonomiamatorene
finansredaksjonen
lederpodden
liberal-halvtime
rss-markedspuls-2
rss-impressions-2
rss-andelige-tanker-med-camillo