The beginning of the end for LinkedIn?

The beginning of the end for LinkedIn?

"This is probably the worst move LinkedIn have made in the 15 years I've been closely following them!"

Sponsoring personal posts might seem like an innocent enough move, possibly even an exciting new feature to some but I see it very differently.

Sponsored posts will eventually lead to poor organic reach.

Poor organic reach will see LinkedIn decline to just being a job board again.

This could be the beginning of the end!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Episoder(482)

Researching People on LinkedIn

Researching People on LinkedIn

How to research people effectively on LinkedIn and how to use what you find. Plus Finding people to tag in your posts Finding comment-worthy content LinkedIn conquer Germany Could the new focused inb...

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Optimising your posts & engagement

Optimising your posts & engagement

This week I sat down for a chat with Nigel Thomas who recently approached me with the following message; Big fan of the podcast and I'm reaching out because I believe I can bring your audience value. ...

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Comment-worthy posts

Comment-worthy posts

If you want to increase the impressions of your posts, don’t focus on impressions! Instead, you are better served by focussing on making your content comment-worthy. This week I’m going to take a look...

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To link or not to link...

To link or not to link...

That is the question! With LinkedIn announcing a new feature allowing links to be added to photos or videos, I thought it was worth discussing the topic of links in posts again. A short episode this w...

20 Aug 202233min

Ego Posting

Ego Posting

Some people post about a good deed they have done, show a picture of their flashy new car, or casually mention that they are on an exotic holiday. Most of us would never post anything like that but it...

30 Jul 202258min

LinkedIn Changes Roundup

LinkedIn Changes Roundup

July 23rd 2022. Having been away for a few weeks, partly holiday, partly family health issues…I needed to catch up with what’s been happening so who better to call than our good friend John Espirian.M...

23 Jul 20221h 4min

LinkedIn Outreach

LinkedIn Outreach

What are you doing with your connections? Are you just engaging with their content and occasionally sending them a message or are you making the effort to talk with them face to face? This week I talk...

2 Jul 20221h 2min

LinkedIn Premium

LinkedIn Premium

Do you need it? Is it worth the money? Which one is most suitable? It’s been over 3 years since I covered premium upgrades so I thought it was time for a bit of a refresh.Mentioned in this episode:Thi...

18 Jun 20221h

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