Launching a B2C business on LinkedIn™️

Launching a B2C business on LinkedIn™️

LinkedIn™️ is primarily a B2B networking platform but that doesn't mean that a B2C (business to consumer) business can't succeed. This week I talk with Anna Williams about how she recently relaunched her coffee shop on LinkedIn™️.

That plus;

  • How I became a LinkedIn 'Top voice'

  • An update on profile verification with Persona

  • More on how to get a community top voice badge

  • New - Company sponsored articles

  • Are hashtags still relevant?


Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

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Episoder(500)

501. Profile top card basics

501. Profile top card basics

A look at some of the basics of your LinkedIn profile's top card.Plus, voice note contributions from Lynnaire Johnston and Mark Lee.Solo and small business owners: join the Espresso+ community to impr...

29 Aug 14min

500. The anniversary bumper Postbag

500. The anniversary bumper Postbag

A special version of the Informed podcast as it reaches its 500th episode, with voice note contributions from several listeners.Plus, a reminder to join us in Bristol for UpLift Live Nano on 17 Septem...

22 Aug 24min

499. Is SSI going away?

499. Is SSI going away?

Brenda Meller voice note about the new "Seems like AI slop" featureIs Social Selling Index (SSI) going away for free users?My first collaborative post, with Lynnaire JohnstonCome to UpLift Live Nano B...

15 Aug 9min

498. "Seems like AI slop"

498. "Seems like AI slop"

PostbagMark Lee and Jeremy Freeman sent voice notes about where to get official LinkedIn info and change logs."Seems like AI slop" is a new feature on LinkedIn posts viewed in the main feed.Update on ...

1 Aug 13min

497. Collaborative posts

497. Collaborative posts

Voice note from Gillian Whitney on out-of-network content viewersVoice note from Mary Wu on profile URLs, plus some feedback on limiting postsGet your ticket to UpLift Live Nano Bristol for Thursday 1...

10 Jul 10min

496. Post visibility

496. Post visibility

PostbagNigel Cliffe voice note on limiting your post visibilityAshley Leeds voice note on automation toolsLionel Guerraz on connecting with your company's CEO Caryn Yuen on link display in commentsTo ...

3 Jul 11min

495. Creator Marketplace and company page collaborations

495. Creator Marketplace and company page collaborations

PostbagLionel Guerraz voice note about content reachCome to UpLift Live Nano Bristol on 17 September 2026 – a chance to ask your LinkedIn questions direct to me and get yourself a live LinkedIn profil...

20 Jun 9min

494. GIFs and games

494. GIFs and games

Voice notes with feedback from Nigel Cliffe and Meena McDonaldNative GIF support in LinkedIn commentsWend gameSolo and small business owners: join the Espresso+ community to improve your LinkedIn and ...

11 Jun 8min

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