The Emperors New Clothes
LinkedIn produce a new feature that is unlikely to deliver exciting results yet marketing professionals get excited about it. Is there a danger that they are guilty of being the emperors’ weavers?Ment...
23 Apr 202241min
Where Are Your Leaders?
The marketing department, the recruitment team, sales executives, and other employees are active on LinkedIn but there’s no sign of the CEO or other occupants of the boardroom. Why your leaders should...
9 Apr 202258min
The Content Sweet Spot
You want your posts to be highly visible but you are concerned that if you publish the sort of content that is typically popular on LinkedIn, you might damage your credibility. It sounds like you need...
2 Apr 20221h 7min
Clickbait
A Sensational headline tricks you into opening a full post or article and rather than presenting the intended purpose the headline promises, the accuracy and quality are questionable. This is commonly...
26 Mar 20221h 1min
Accelerator Program Update
Since the start of this year, the first cohort on the Creator Accelerator Program have been posting content on LinkedIn. So are they accelerating or misfiring? Let’s take a look at the five I selected...
12 Mar 20221h 4min
LinkedIn Content Search
There are lots of good reasons why you should use LinkedIn's post search feature...and they've just some excellent new filters to it!Mentioned in this episode:This show was created by the original hos...
5 Mar 202258min
The LinkedIn Podcast Network!
New Podcast network Why video captions are important What to do if your post gets taken down Better post analytics coming soon Does reducing connections improve post reach? New features to services pa...
26 Feb 202258min
Storify Your Profile
I’ve been thinking about profiles and what we could do to make our profiles more interesting and personalised so I’ve come up with some ideas...Mentioned in this episode:This show was created by the o...
19 Feb 20221h 11min
