435. Unpacking the Decline in Organic Reach

435. Unpacking the Decline in Organic Reach

Organic content reach is on the decline again!

"It's inevitable, this is what social media companies do" and "All they are interested in is posting more ads" I keep seeing people comment but it really isn't as simple as that. LinkedIn is not an advertising company like Meta, they are a business that primarily generates revenue from subscriptions so the reasons for the decline in reach is more complex.

Also in this episode:

  • Creator mode confusion
  • LinkedIn™️ Games
  • AI-generated content screening
  • The new immersive video feed mystery
  • Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

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Episoder(494)

495. Creator Marketplace and company page collaborations

495. Creator Marketplace and company page collaborations

PostbagLionel Guerraz voice note about content reachCome to UpLift Live Nano Bristol on 17 September 2026 – a chance to ask your LinkedIn questions direct to me and get yourself a live LinkedIn profil...

20 Jun 9min

494. GIFs and games

494. GIFs and games

Voice notes with feedback from Nigel Cliffe and Meena McDonaldNative GIF support in LinkedIn commentsWend gameSolo and small business owners: join the Espresso+ community to improve your LinkedIn and ...

11 Jun 8min

493. Who is looking at your content?

493. Who is looking at your content?

Discovery analytics for in and out of network viewersShould you comment on content where you don't expect to reply?Why you shouldn't delete AI comments on your postsWhy you shouldn't use "comment X to...

6 Jun 12min

492. More about AI, plus the Video tab returns

492. More about AI, plus the Video tab returns

More chat about AI on LinkedIn, plus the return of a feature in the mobile app.PostbagTrevor Lambert about AIRoss Thorpe about AI – check out RooverseAshley Leeds about profile URLsTrudy Pannekeet abo...

30 Mai 15min

491. AI slop and glitches on LinkedIn

491. AI slop and glitches on LinkedIn

PostbagJudi Radice Hays: feedback on birthdaysJeremy Freeman: LinkedIn newslettersKathie York: Since LinkedIn likes to see engagement within the first hour of a post, is it still bad form to be the fi...

23 Mai 12min

490. Should you change your posting schedule and topics on LinkedIn?

490. Should you change your posting schedule and topics on LinkedIn?

What happens when you need to change your plans?PostbagLionel Guerraz: commenting and its effects on topic authority.Judith Rafferty: how do we deal with birthdays on LinkedIn?———The main topic is abo...

12 Mai 14min

489. LinkedIn member stats via Microsoft

489. LinkedIn member stats via Microsoft

New membership figures for LinkedIn are out. Let's take a look at the stats for this quarter.PostbagRichard G Abrahams on post impressions.Steve Messenger on comments being turned off on every post.Ly...

2 Mai 18min

488. Reporting users on LinkedIn

488. Reporting users on LinkedIn

How do you report someone and what happens when LinkedIn ignores your feedback?See Melanie Goodman’s post———LinkedIn has a new CEO: Daniel ShaperoContent DNA is 6 years old – read sample chaptersEspre...

25 Apr 15min

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