435. Unpacking the Decline in Organic Reach

435. Unpacking the Decline in Organic Reach

Organic content reach is on the decline again!

"It's inevitable, this is what social media companies do" and "All they are interested in is posting more ads" I keep seeing people comment but it really isn't as simple as that. LinkedIn is not an advertising company like Meta, they are a business that primarily generates revenue from subscriptions so the reasons for the decline in reach is more complex.

Also in this episode:

  • Creator mode confusion
  • LinkedIn™️ Games
  • AI-generated content screening
  • The new immersive video feed mystery
  • Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Episoder(481)

482. User interface glitches

482. User interface glitches

This week's show "acknowledges" the challenge LinkedIn seems to have in presenting a stable user interface to its users.PostbagVoice note from Kaye King about improving our feedsVoice note from Christ...

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481. How to get LinkedIn content seen?

481. How to get LinkedIn content seen?

This one tip will help content creators get their external content seen. PostbagEspresso+: Comment "X" and I will DM you – is that a good idea?Judi Hays voice note … about voice notes———Getting conten...

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480. LinkedIn voice notes

480. LinkedIn voice notes

Among other topics, this week's show is about LinkedIn voice notes. I love them!PostbagMark Lee voice note on spam commentsNiraj Kapur has sent a voice note about AI, based on the content of last week...

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479. Is AI going to take all our jobs?

479. Is AI going to take all our jobs?

Is AI coming for all our jobs? That's the main topic this week, with lots of resources for you to check out so you can work out on which side of the fence to fall.PostbagAnon: How can I make my Featur...

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478. UpLift Live interview with Phill Agnew

478. UpLift Live interview with Phill Agnew

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477. The post-Milan Postbag

477. The post-Milan Postbag

Being away for a week in Milan did wonders for people asking me questions for the show!PostbagRichard G Abrahams: As a fiction author, given that time learning and using social media is time not spent...

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476. Audio pronunciations + mystery speaker reveal

476. Audio pronunciations + mystery speaker reveal

This week we look at audio pronunciation on your profile.Postbag Sara Gallagher: How can I realistically tell what advice is applicable to me, and what "works" because of the skewed sample but won’t i...

24 Jan 14min

475. Recommendations and video testimonials

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Main topic is how others can be your marketing department via their recommendations and video testimonials.PostbagMark Lee: I’m wondering what would happen if I chose to start another newsletter on a ...

17 Jan 14min

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