446. Why do you post?

446. Why do you post?

Serious question: why do you do it?

What are your objectives and are you achieving them?

This week I received a message which challenged my views on posting content on LinkedIn™️. I disagreed with the points made but that doesn't make them wrong or inappropriate, just different and a good challenge to my thinking.

So, I thought I would share my thoughts in this week's episode. Plus:

  • Drafting a post with AI✧
  • Premium perks
  • Forwarding DMs
  • More thoughts on organic reach (the lack of)
  • Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Episoder(479)

Posting with AI

Posting with AI

You sit down to write that LinkedIn post. You have a good topic but you know it’s important to stop the scroll with a strong headline and motivate those who read it to comment…and you're stuck! Maybe ...

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The Emperors New Clothes

The Emperors New Clothes

LinkedIn produce a new feature that is unlikely to deliver exciting results yet marketing professionals get excited about it. Is there a danger that they are guilty of being the emperors’ weavers?Ment...

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Where Are Your Leaders?

Where Are Your Leaders?

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The Content Sweet Spot

The Content Sweet Spot

You want your posts to be highly visible but you are concerned that if you publish the sort of content that is typically popular on LinkedIn, you might damage your credibility. It sounds like you need...

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Clickbait

Clickbait

A Sensational headline tricks you into opening a full post or article and rather than presenting the intended purpose the headline promises, the accuracy and quality are questionable. This is commonly...

26 Mar 20221h 1min

Accelerator Program Update

Accelerator Program Update

Since the start of this year, the first cohort on the Creator Accelerator Program have been posting content on LinkedIn. So are they accelerating or misfiring? Let’s take a look at the five I selected...

12 Mar 20221h 4min

LinkedIn Content Search

LinkedIn Content Search

There are lots of good reasons why you should use LinkedIn's post search feature...and they've just some excellent new filters to it!Mentioned in this episode:This show was created by the original hos...

5 Mar 202258min

The LinkedIn Podcast Network!

The LinkedIn Podcast Network!

New Podcast network Why video captions are important What to do if your post gets taken down Better post analytics coming soon Does reducing connections improve post reach? New features to services pa...

26 Feb 202258min

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