464. The Case For Impressions

464. The Case For Impressions

This week’s topic was inspired by a post I didn’t even read!

I only caught a glimpse of it in my feed, but the headline or hook must have stuck in my brain and started to evolve into an idea for a podcast episode. It’s not the first time that’s happened—and it definitely won’t be the last.

Chances are, it’s happened to you too, even if you didn’t realise it.

That inspiration came from just one impression out of almost 20,000!

  • Impressions to irrelevant people don’t matter so long as there are enough relevant ones.
  • It can be argued that nobody is completely irrelevant anyway… you just don’t know!
  • Content topic is critical to attract attention of the right audience

So are impressions really a vanity metric?

To hear all my thoughts on this subject plus the following topics, click on the podcast link below.

Also covered:

  • A profile feature makes a welcome return
  • Video posting advice from LinkedIn™️...and it's actually quite good!
  • New video trends feature
  • Is spam getting worse?
  • Premium free trial rules tightened
  • Post of the week
  • An announcement about the podcast

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Episoder(478)

47. And then there were Three

47. And then there were Three

NewsLinkedIn announce that publishing rights will be extended to 230 million usersTaliban leader lists 'Jihad' as a skill on his profileDutch footballer Demy de Zeeuw promotes himself on LinkedIn as a...

9 Jan 201531min

46. It's Christmas!

46. It's Christmas!

The top 25 skills that got people hired in 2014.Bryan Mills (aka Liam Neeson) will endorse your skills if you win a contest! Interesting to see a major film studio using LinkedIn to promote its latest...

20 Des 201431min

45. The New LinkedIn Home Page

45. The New LinkedIn Home Page

NewsLinkedIn have issued the following email to all premium members regarding the new InMail policy. This was originally announced to Recruiter and Sales Navigator users but as I suspected it is going...

13 Des 201436min

44. The Ingredients of a Great LinkedIn Message

44. The Ingredients of a Great LinkedIn Message

NewsLinkedIn have changed how we edit our profiles. I have produced a very short video (30 secs) to demonstrate the changesIt would appear that LinkedIn are testing a new way to invite from someone's ...

6 Des 201431min

Episode 43. The Research Story

Episode 43. The Research Story

All about LinkedIn best practice.Mentioned in this episode:This show was created by the original host of the show, Mark Williams.

29 Nov 201435min

42. My Multi-millionaire Benefactor!

42. My Multi-millionaire Benefactor!

NewsJeff Weiner sells a fifth of his shares and nets a cool $10 million! You can read the detail here if you want to get green with envy!Facebook are rumoured to be planning a new 'Facebook at Work' s...

22 Nov 201434min

Episode 41. Google Doesn't acquire LinkedIn!

Episode 41. Google Doesn't acquire LinkedIn!

Google did not acquire LinkedIn in 2014 – but Microsoft did in 2016.Mentioned in this episode:This show was created by the original host of the show, Mark Williams.

16 Nov 201438min

40. Social Selling with Darrel Griffin Pt2

40. Social Selling with Darrel Griffin Pt2

This week we complete the interview with social selling expert Darrel Griffin (click on his picture below to see his LinkedIn profile).Darrel's model for success is called SPEND (statistics, purchasin...

8 Nov 201446min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
utbytte
pengesnakk
pengepodden-2
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
rss-sunn-okonomi
okonomiamatorene
lederpodden
rss-markedspuls-2
rss-andelige-tanker-med-camillo
rss-fa-makro
rss-investering-gjort-enkelt