How We Buy Attention, Why I Never Try To Go For Multi-Million Dollar Deals, CEOs Are Choosing More AI, Less Jobs

How We Buy Attention, Why I Never Try To Go For Multi-Million Dollar Deals, CEOs Are Choosing More AI, Less Jobs

In episode #2962, Eric Siu and Neil Patel discuss buying attention in digital marketing, the evolution of personal branding, and the growing role of AI. They highlight the risks of algorithm changes and the need to combine human insight with AI to drive business efficiencies. Note: This episode was recorded while traveling. Audio quality may be lower than our usual standards. TIME-STAMPED SHOW NOTES (00:00) Buying Attention in the Digital Age (03:26) The Evolution of Personal Branding (11:22) AI: Overhyped or Underestimated? (17:52) Driving Efficiencies with AI Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Episoder(3271)

OpenClaw Is The Most Important Piece of Software Ever.

OpenClaw Is The Most Important Piece of Software Ever.

Neil and Eric break down what marketers in Hong Kong and India are seeing right now, from softer China growth and consumer spending trends to enterprise AI adoption, agent workflows, and the rise of r...

9 Mar 16min

AI Podcasts Are Ripping Right Now

AI Podcasts Are Ripping Right Now

Neil and Eric break down why AI-generated podcasts are exploding, why most will become “AI slop,” and how listeners may push Apple, Google, and Spotify to label synthetic shows. They also debate where...

5 Mar 13min

The Price Of Knowledge Is Going Towards Zero

The Price Of Knowledge Is Going Towards Zero

Core PPI rose 0.8%, beating forecasts and raising new inflation concerns. In this episode, Neil and Eric break down what higher wholesale prices mean for interest rates, the 10 year Treasury, and stag...

4 Mar 20min

It's Over For Paid Media

It's Over For Paid Media

AI media buying is accelerating fast after Meta’s reported $2B AI acquisition, but is paid media over? In this episode, Neil and Eric break down AI ad automation, media buyer layoffs, and why human cr...

3 Mar 28min

84% of The World Has Never Used AI, Here's What That Means For You

84% of The World Has Never Used AI, Here's What That Means For You

The marketing world feels chaotic with AI disruption, layoffs, and nonstop tech launches. In this live session, Neil and Eric break down why now is the time to disrupt yourself, build resilience, and ...

2 Mar 20min

The 24-Hour Rule That Will Save Your Company

The 24-Hour Rule That Will Save Your Company

Neil and Eric break down why AI is reshaping business faster than most leaders realize, sparked by Satya Nadella’s vision of all in one product managers, designers, and developers. They react to Clair...

26 Feb 15min

Are You Just An AI Slop Cannon?

Are You Just An AI Slop Cannon?

AI is reshaping the K-shaped economy and separating high agency leaders from low agency workers. In this episode, hosts Neil and Eric break down what the K-shaped economy means, how AI mastery creates...

25 Feb 30min

The YouTube Algorithm Update No One Is Talking About

The YouTube Algorithm Update No One Is Talking About

Neil and Eric break down why YouTube is cracking down on sensational headlines after a filtered video with a 9% CTR stalled in traffic. They share hard-earned lessons from early clickbait marketing da...

24 Feb 14min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengepodden-2
livet-pa-veien-med-jan-erik-larssen
pengesnakk
finansredaksjonen
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
utbytte
morgenkaffen-med-finansavisen
liberal-halvtime
rss-sunn-okonomi
lederpodden
rss-markedspuls-2
rss-pa-konto
rss-investering-gjort-enkelt