Successful Storytelling: Rewriting the Work-Life Balance Narrative with amPR

Successful Storytelling: Rewriting the Work-Life Balance Narrative with amPR

In this heartfelt and inspiring episode of All Hands on Tech, host Eilish Bonang-Smith speaks with Ashley MacInnis, founder of AMPR, a communications and PR consulting firm built on the power of strategic storytelling. Ashley shares her journey from being laid off while pregnant to launching her own business, and how that leap of faith became the foundation for a career centred on helping others show up authentically across platforms.

Ashley opens up about the challenges and triumphs of entrepreneurship, offering a candid look at what it means to grow a business while raising a young family. From working at the rink during hockey games to taking client calls during nap time, her story is a relatable and powerful example of balancing ambition with the realities of parenting.

Throughout the episode, she reflects on her values—authenticity, resilience, and community—and how they guide her approach to both life and work. Her passion for storytelling is clear, and she explains how helping clients connect with their audiences through meaningful narratives is what fuels her work at AMPR. She also shares new directions for her business, including a growing focus on digital ads and a forthcoming book designed to help small businesses take control of their own communications.

This conversation is a must-listen for entrepreneurs, creatives, and anyone navigating the winding path of career and family life. Ashley’s perspective is honest, encouraging, and a reminder that success doesn’t always follow a straight line. Tune in to hear why she believes the best stories—the ones worth telling—often start in the most unexpected ways.

Learn more about amPR Inc: https://ampr.co/
Visit Digital Nova Scotia: https://digitalnovascotia.com/

Episoder(76)

Faster, smarter, better: FinTech solutions in insurance underwriting

Faster, smarter, better: FinTech solutions in insurance underwriting

In this episode of All Hands on Tech, hosts Ashley and Derek sit down with QuickFacts co-founder & CRO Jeff Barsalou to explore their game-changing innovation optimizing the insurance industry. From t...

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The transformative power of virtual storytelling

The transformative power of virtual storytelling

For this episode of All Hands on Tech, we dive into the cutting-edge world of virtual reality video production with Lydia Sayeau, the co-founder and CEO of BRAEVR Media, a virtual reality video produc...

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East Coast Tech Impact - A chat with Digital Nova Scotia's new CEO

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In this episode of All Hands on Tech, hosts Claire and Ashley welcome a very special guest: Owen Sagness, the new Chief Executive Officer of Digital Nova Scotia. Owen shares some of his career experie...

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Startup to standout: The power of branding

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You may have noticed Proposify sporting a fresh new look these days. After several years in business, the Halifax-based proposal software company decided it was time to undergo a brand refresh.In this...

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One year later: reflections on the four-day workweek

One year later: reflections on the four-day workweek

In this episode, we hear from Aptitude Digital, a company that's been a staple in Halifax's tech scene for nearly two decades. They've made waves recently by adopting a four-day workweek, and nearly a...

3 Okt 202333min

Episode 31: Revolutionizing raffles

Episode 31: Revolutionizing raffles

In this episode of All Hands on Tech, hosts Ashley and Claire are joined by Amber Froese, VP of Marketing Communications at Rafflebox Technologies. Learn more about the world of digital fundraising, h...

19 Sep 202323min

Episode 30: A voyage into tech law

Episode 30: A voyage into tech law

In this episode of All Hands on Tech, hosts Claire and Ashley delve into the world of tech law with Kellen Voyer, the founder of Voyer Law, a full-service law firm specializing in technology and video...

5 Sep 202324min

Episode 29: Empowering employees through education

Episode 29: Empowering employees through education

On this episode of All Hands on Tech, we explore the transformative power of democratizing digital skills within organizations.  Our guest, Kieran MacLeod from PricewaterhouseCoopers' Digital Enableme...

22 Aug 202324min

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