Nordic Hardtech Podcast (formerly Hårdvarupodden)29 Apr 2025

21. Madelene Näslund: Business Region Gothenburg – Live from The Yard [ENG]

🤝 This episode is produced in collaboration with The Yard — a combined coworking space and machine hall for startups in Gothenburg. A unique workspace with industrial feeling. Check out their memberships or take a tour.

Episode 21 – Gothenburg Rising: Where Legacy Meets Innovation

Madelene Näslund from Business Region Gothenburg joins us to explore why the city is emerging as a leading Nordic hardtech hub. From its industrial roots to a new wave of deeptech and collaborative energy, Gothenburg is building more than just startups.

Business Region Gothenburg plays a key role in shaping the city’s innovation landscape—connecting startups with investors, talent, and the tools they need to grow in a historically industrial region now leaning hard into tech.

In this episode:

✅ Why Gothenburg is emerging as a Nordic hardtech and deeptech hub

✅ How collaboration across incubators and industry powers the region’s growth

✅ What makes The Yard a unique space for early-stage hardware innovation

✅ How Sweden’s IP rules give researchers an edge in spinning out startups

✅ Why founders should consider Gothenburg—and just reach out

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