187. How to Sell and Serve, with Nikki Rausch

In this week’s episode, I welcome sales expert and communication strategist Nikki Rausch to explore the art of selling with intention, clarity, and heart. With over 25 years of experience working with powerhouse organizations like NASA, HP, and the Gates Foundation, Nikki brings a wealth of knowledge to the table—along with a deep commitment to helping women sell with integrity.

We dive into how shifting your sales mindset from “selling to win” to “selling to serve” can transform your business. Nikki shares how her background in neurolinguistic programming helps clients authentically connect with their audience, navigate sales conversations with confidence, and overcome the common mistakes that keep entrepreneurs from closing with impact.

Whether you’re growing your business, launching a book, or learning to trust your voice, this conversation will leave you feeling equipped and inspired. If you’ve ever felt that sales isn’t your thing—this episode will change your mind.

Show notes:

• Seal the Deal: Hone Your Skills in Asking the Right Questions to Close More Deals
• Hidden Brain podcast
• Nikki’s book recommendation: The Go-Giver

Learn more about Nikki:

• Website
• Facebook: @yoursalesmaven
• Instagram:@ your_sales_maven
• LinkedIn

Follow me on:

• Instagram @stacyennis
• Facebook @stacyenniscreative
• LinkedIn
• YouTube @stacyennisauthor