🚘 “I own a Waymo” — Toyota’s self-driving deal. Domino’s pizza paradox. The Year-Round Horror Economy.
The Best One Yet1 Mai 2025

🚘 “I own a Waymo” — Toyota’s self-driving deal. Domino’s pizza paradox. The Year-Round Horror Economy.

Pizza explains the Trade War
 Delivery pizza is tariff-proof, but frozen pizza is recession-proof.

Waymo just partnered with Toyota for personal self-driving cars
 It’s the new robo-chauffeur.

Today is half-way to Halloween
 but “horror” has become a year-round industry.

Plus, instead of “can 100 men beat 1 gorilla,” we’re asking “can 100 men out-earn 1 gorilla?”


$DPZ $YUM $GOOG


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 the Starbucks Frappuccino đŸ„€


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


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Episoder(1634)

đŸ€• “Apple Watch saved my life” — Apple’s life-saving watch. Instacart’s celeb recipe. Quiet Quitting’s reality check.

đŸ€• “Apple Watch saved my life” — Apple’s life-saving watch. Instacart’s celeb recipe. Quiet Quitting’s reality check.

Apple didn’t invite us to its huge annual product event (again), but it all came down to our Takeaway: while tech is focused on virtual reality, Apple’s focused on real life. Instacart’s newest strate...

8 Sep 202219min

♚ “World’s not-best coffee” — Blank Street’s brew. Porsche’s IPO principle. Germany’s firewood frenemy.

♚ “World’s not-best coffee” — Blank Street’s brew. Porsche’s IPO principle. Germany’s firewood frenemy.

You thought buying a Porsche was expensive? Porsche is going public at an $84B valuation because Porsche mastered “The Porsche Principle.” The fastest growing coffee chain right now is Blank Street Co...

7 Sep 202220min

đŸ–ïž “Beach bum billionaire” — Tommy Bahama’s chair. Amazon’s LOTR trolls. Adidas’ Kanye crash.

đŸ–ïž “Beach bum billionaire” — Tommy Bahama’s chair. Amazon’s LOTR trolls. Adidas’ Kanye crash.

While we were on vacation, we noticed that the #1 beach chair (by far) is made by one company
 yet they don’t even make the product: Tommy Bahama. Amazon’s Lord of the Rings competed head-on with HBO’...

6 Sep 202222min

đŸŽ€ BONUS: “An interview
 with us” — Nick & Jack interviewed by Colin & Samir.

đŸŽ€ BONUS: “An interview
 with us” — Nick & Jack interviewed by Colin & Samir.

We’re on vacation until Tuesday, September 6th, but we decided to whip up a Bonus Episode for ya. Earlier this summer, we sat down with Creator Economy gurus Colin & Samir to discuss the story of how ...

29 Aug 202249min

🐉 “Games of Thrones vs Lord of the Rings” — Biggest Budgets Ever. EstĂ©e Lauder’s Lipstick Index. Manchester United’s Mis-Valuation.

🐉 “Games of Thrones vs Lord of the Rings” — Biggest Budgets Ever. EstĂ©e Lauder’s Lipstick Index. Manchester United’s Mis-Valuation.

Game of Thrones and Lord of the Rings are about to drop new series with the biggest price tags in entertainment history: $40M per episode
 and that budget explains everything. EstĂ©e Lauder’s lipstick ...

19 Aug 202221min

🎃 “Happy Halloween NOW” — Target’s 80/20 rule. Private Jets’ country-club-ification. Calm’s meditation situation.

🎃 “Happy Halloween NOW” — Target’s 80/20 rule. Private Jets’ country-club-ification. Calm’s meditation situation.

Target revealed it’s already selling its 1st Halloween items (in the summer) because it's focused on the 80/20 Rule. Private Jets, from Taylor Swift’s plane to Wheels Up’s stock, are having a moment a...

18 Aug 202219min

🧀 “1 Veltini with 2 olives” — Velveeta’s stunt strategy. Los Angeles’ savior stock. Walmart’s Spongebob halo.

🧀 “1 Veltini with 2 olives” — Velveeta’s stunt strategy. Los Angeles’ savior stock. Walmart’s Spongebob halo.

Velveeta is the one Pandemic product that keeps on winning because the melty cheese pivoted from ads to stunts. Walmart’s earnings pulled up the entire stock market yesterday, but the real story is Wa...

17 Aug 202219min

🩄 “The 2nd Coming of Adam” — WeWork’s unicorn surprise. SoulCycle vs Peloton. Clear’s airport penguin.

🩄 “The 2nd Coming of Adam” — WeWork’s unicorn surprise. SoulCycle vs Peloton. Clear’s airport penguin.

WeWork co-founder Adam Neuman is back and riding a brand new unicorn
 His startup Flow is already worth $1B (and it’s just a website). SoulCycle is pulling a move out of Mean Girls to troll Peloton, b...

16 Aug 202220min

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