🚘 “I own a Waymo” — Toyota’s self-driving deal. Domino’s pizza paradox. The Year-Round Horror Economy.
The Best One Yet1 Mai 2025

🚘 “I own a Waymo” — Toyota’s self-driving deal. Domino’s pizza paradox. The Year-Round Horror Economy.

Pizza explains the Trade War
 Delivery pizza is tariff-proof, but frozen pizza is recession-proof.

Waymo just partnered with Toyota for personal self-driving cars
 It’s the new robo-chauffeur.

Today is half-way to Halloween
 but “horror” has become a year-round industry.

Plus, instead of “can 100 men beat 1 gorilla,” we’re asking “can 100 men out-earn 1 gorilla?”


$DPZ $YUM $GOOG


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 the Starbucks Frappuccino đŸ„€


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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Episoder(1634)

💃 “The Wedding Crasher outfit” — Abercrombie’s perfect dress. Taiwan’s most important company. Boatsetter’s Airbnb-share.

💃 “The Wedding Crasher outfit” — Abercrombie’s perfect dress. Taiwan’s most important company. Boatsetter’s Airbnb-share.

Abercrombie’s best-selling product right now isn’t a cologne, a polo shirt, or cargo shorts: It’s a $100 wedding dress. You’ve probably heard Nancy Pelosi is visiting Taiwan, but it’s also the home of...

3 Aug 202218min

⚡ “Big Drink Energy” — Celsius’ Pepsi deal. Bird’s Millennial scooter. GM’s White House meeting.

⚡ “Big Drink Energy” — Celsius’ Pepsi deal. Bird’s Millennial scooter. GM’s White House meeting.

Bird Scooters has become a penny stock because VCs aren’t paying for half your ride anymore. Pepsi is investing $550M into Celsius Energy Drinks, and it’s getting the friends & family discount. And on...

2 Aug 202219min

🐎 “Apple + Lamborghini = iCar rumors” — Apple’s Trojan Horse. BeReal’s selfie moment. TicketMaster’s Sprinsteen price.

🐎 “Apple + Lamborghini = iCar rumors” — Apple’s Trojan Horse. BeReal’s selfie moment. TicketMaster’s Sprinsteen price.

Apple just hired a Lamborghini vet
 and we think Car Play is Apple's Trojan Car Horse. BeReal is #1 overall in the App Store right now — so naturally, Facebook is zucking it. And TicketMaster just so...

1 Aug 202219min

🧮 “Lather my back, TJ” — Trader Joe’s $9 sunscreen. JetBlue’s boring-est flight. Our anti-Recession recession.

🧮 “Lather my back, TJ” — Trader Joe’s $9 sunscreen. JetBlue’s boring-est flight. Our anti-Recession recession.

The biggest business battle of the summer may be over a $9 bottle of Trader Joe’s sunscreen (vs Supergoop). JetBlue just acquired Spirit Airlines so we’re breaking down why we’ve ignored the last 97 h...

29 Jul 202219min

🌼 “RIP: Choco Taco” — Unilever’s Thin-flation. Puma’s 5th sport strategy. Chips’ love moment.

🌼 “RIP: Choco Taco” — Unilever’s Thin-flation. Puma’s 5th sport strategy. Chips’ love moment.

Puma gets no attention as the 3rd biggest sports apparel company, but it’s winning by playing where others don’t want to. Choco-Taco is considered by many the greatest ice cream invention of all time,...

28 Jul 202218min

✊ “Make Insta Insta Again” — Kardashian’s Facebook protest. Glossier’s Sephora-man. Russia’s economic lie.

✊ “Make Insta Insta Again” — Kardashian’s Facebook protest. Glossier’s Sephora-man. Russia’s economic lie.

We’re witnessing the most existential zucking of our time: Instagram is copying TikTok (and the Kardashians are really unhappy about it). For years, the only way to get Glossier’s lip gloss was at Glo...

27 Jul 202218min

🎀 “The secret sauce to Pink Sauce” — Pink Sauce’s growth hack. Marvel’s superhero ROI. Weber’s broken grill.

🎀 “The secret sauce to Pink Sauce” — Pink Sauce’s growth hack. Marvel’s superhero ROI. Weber’s broken grill.

Pink Sauce has gone viral, but its growth hack was not explaining what it is. At Comic-Con, Disney revealed 2 more phases of its Marvel Cinematic Universe — we think it’s one of the greatest acquisiti...

26 Jul 202219min

🧾 “Elon’s 1st doll” — Mattel’s SpaceX fan-vestor. Coinbase’s 1st insider trading. Snapchat vs Amex.

🧾 “Elon’s 1st doll” — Mattel’s SpaceX fan-vestor. Coinbase’s 1st insider trading. Snapchat vs Amex.

Mattel sales jumped thanks to Hot Wheels, but its newest toy partner is
 Elon Musk’s SpaceX. A Coinbase product manager was charged with the first ever insider trading for crypto. And Snapchat’s earni...

25 Jul 202219min

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