🚘 “I own a Waymo” — Toyota’s self-driving deal. Domino’s pizza paradox. The Year-Round Horror Economy.
The Best One Yet1 Mai 2025

🚘 “I own a Waymo” — Toyota’s self-driving deal. Domino’s pizza paradox. The Year-Round Horror Economy.

Pizza explains the Trade War… Delivery pizza is tariff-proof, but frozen pizza is recession-proof.

Waymo just partnered with Toyota for personal self-driving cars… It’s the new robo-chauffeur.

Today is half-way to Halloween… but “horror” has become a year-round industry.

Plus, instead of “can 100 men beat 1 gorilla,” we’re asking “can 100 men out-earn 1 gorilla?”


$DPZ $YUM $GOOG


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… the Starbucks Frappuccino 🥤


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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Episodes drop weekly. It’s The Best Idea Yet.


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Episoder(1632)

🐝 “Robo-bees live in a luxury yurt” — WWE’s new wrestling bicep. Beewise’s $80M smart hive. Amazon’s 1st ever union.

🐝 “Robo-bees live in a luxury yurt” — WWE’s new wrestling bicep. Beewise’s $80M smart hive. Amazon’s 1st ever union.

Beewise just snagged $80M for smart hives that make bee honey drip money. World Wrestling Entertainment already did fake chokeholds, now it’s doing real drama TV. And Amazon just got its 1st ever unio...

4 Apr 202217min

🏎️ “200 mph on the Vegas Strip” — Formula1’s American youth. TikTok’s Mean Girls. Oil’s piggy bank party.

🏎️ “200 mph on the Vegas Strip” — Formula1’s American youth. TikTok’s Mean Girls. Oil’s piggy bank party.

Maybe the dirtiest Facebook story of the year: Zuck borrowed a strategy from Mean Girls to burn TikTok. Formula 1 racing pulled a Ricky Bobby and now has a younger audience than the NFL or NBA… and it...

1 Apr 202217min

🍩 “Read my donut lips” — Elf Beauty’s Dunkin’ deal. Lululemon’s old money. Sorare’s FOMO soccer.

🍩 “Read my donut lips” — Elf Beauty’s Dunkin’ deal. Lululemon’s old money. Sorare’s FOMO soccer.

Dunkin’ and Elf Beauty just teamed up on a line of donut makeup because collabs are a hit with a brand’s fans. You’re dipping back into denim, but Lulu stock jumped 10% because it’s the Old Money of W...

31 Mar 202216min

🧼 “You stopped washing your hands (admit it)” — BeReal’s anti-Insta app. TurboTax’s lawsuit. Honest’s awkward soap.

🧼 “You stopped washing your hands (admit it)” — BeReal’s anti-Insta app. TurboTax’s lawsuit. Honest’s awkward soap.

You can tell us the truth: Are you washing your hands less? Sanitizing not-so-much? Jessica Alba’s Honest Co stock fell 20% because it appears so. BeReal is the anti-Instagram app trending on campuses...

30 Mar 202218min

🛴 “Just bought Macklemore’s Moped” — Bird e-Scooter’s resurgence. New Balance’s dad shoe. Apple’s Oscar strategy.

🛴 “Just bought Macklemore’s Moped” — Bird e-Scooter’s resurgence. New Balance’s dad shoe. Apple’s Oscar strategy.

Even though Bird Scooters is worth less now than 4 years ago, electric scooters are back, baby. New Balance doesn’t just do your dad’s shoes… it’s doubling down on Made in America. And Apple just beca...

29 Mar 202218min

👙 “Saturdays are for Speedos” — Victoria’s Secret’s swimwear mistake. Instacart’s apology round. America’s loooong pump.

👙 “Saturdays are for Speedos” — Victoria’s Secret’s swimwear mistake. Instacart’s apology round. America’s loooong pump.

Victoria’s Secret just realized it made a huge mistake in 2019, so it’s betting on bikinis. Instacart just pulled a move we’ve never seen before: cutting its own valuation (aka “An Apology Round). And...

28 Mar 202218min

🐒 “$4B for a fake monkey party” — Bored Ape Yacht Club’s metaverse. Uber’s NYC yellow cab. The $10 Trillion Man’s prediction.

🐒 “$4B for a fake monkey party” — Bored Ape Yacht Club’s metaverse. Uber’s NYC yellow cab. The $10 Trillion Man’s prediction.

The most famous collection of NFTs has raised huge VC money to build a metaverse to compete with Facebook’s. After years of fighting against taxis, Uber just partnered with the most famous taxi networ...

25 Mar 202219min

👻 “All the IPOs disappeared?” — Adidas’ perspiration aspiration. Buzzfeed’s Top 10 spirals. Year of the IP-No.

👻 “All the IPOs disappeared?” — Adidas’ perspiration aspiration. Buzzfeed’s Top 10 spirals. Year of the IP-No.

Um, where did the IPOs go? Disappeared. It’s the Year of the “IP-No” — and we have 5 reasons why. Adidas just whipped up the 1st ever network to pay regular college athletes for strutting to class in ...

24 Mar 202217min

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