🚘 “I own a Waymo” — Toyota’s self-driving deal. Domino’s pizza paradox. The Year-Round Horror Economy.
The Best One Yet1 Mai 2025

🚘 “I own a Waymo” — Toyota’s self-driving deal. Domino’s pizza paradox. The Year-Round Horror Economy.

Pizza explains the Trade War
 Delivery pizza is tariff-proof, but frozen pizza is recession-proof.

Waymo just partnered with Toyota for personal self-driving cars
 It’s the new robo-chauffeur.

Today is half-way to Halloween
 but “horror” has become a year-round industry.

Plus, instead of “can 100 men beat 1 gorilla,” we’re asking “can 100 men out-earn 1 gorilla?”


$DPZ $YUM $GOOG


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 the Starbucks Frappuccino đŸ„€


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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Episoder(1633)

đŸȘ™ “$1 trillion coin” — Debt default desperation. Peloton’s full rebrand. Pro Bull Riding’s team up.

đŸȘ™ “$1 trillion coin” — Debt default desperation. Peloton’s full rebrand. Pro Bull Riding’s team up.

We’ve got 1 week and 1 day left until the US defaults on its debt, so it’s time to talk about the craziest option left: The Trillion-Dollar Coin. Professional Bull Riding is creating 8 cowboy-powered ...

24 Mai 202317min

đŸ© “Glazed & Confused” — Krispy Kreme’s giveaway strategy. Colorado River’s economy. Globo-Law Firm money.

đŸ© “Glazed & Confused” — Krispy Kreme’s giveaway strategy. Colorado River’s economy. Globo-Law Firm money.

Krispy Kreme stock is up 50% this year thanks to a bold strategy: Take your top-selling product — and then give it away for free. We just witnessed the biggest economic deal of the year: The Colorado ...

23 Mai 202318min

đŸ‡ŻđŸ‡” “Ja-POW” — Japan’s all-time high. BMW’s electric yacht. ChatGPT’s laptop class.

đŸ‡ŻđŸ‡” “Ja-POW” — Japan’s all-time high. BMW’s electric yacht. ChatGPT’s laptop class.

Everyone’s talking about China and India, but the real economic story right now is
 Japan. BMW’s newest product? It’s an electric yacht, because smart marketing is all about re-anchoring. And ChatGPT’...

22 Mai 202319min

đŸ«¶ “We’re official” — Bumble’s relationship acquisition. TikTok’s Montana ban. Capital One’s Warren Buffett.

đŸ«¶ “We’re official” — Bumble’s relationship acquisition. TikTok’s Montana ban. Capital One’s Warren Buffett.

Bumble’s newest acquisition isn’t a dating app, it’s a relationship app — because Bumble’s tired of being one-and-done. TikTok just got banned in Montana, but can Montana really ban TikTok? And Warren...

19 Mai 202320min

đŸ«™ “The Avicii of Aioli” — Heinz’s sandbox strategy. AI’s nuclear agency. Target’s growing shrinkage.

đŸ«™ “The Avicii of Aioli” — Heinz’s sandbox strategy. AI’s nuclear agency. Target’s growing shrinkage.

Heinz’s newest product isn’t a sauce, it’s a make-your-own condiment freestyle machine — Because you should treat your customers like kids in a sandbox. The creator of ChatGPT just told Congress that ...

18 Mai 202317min

đŸ“ș “Get a Free TV (with a catch)” — Telly’s giveaway strategy. Lego’s adult sales. Home Depot’s chill zone.

đŸ“ș “Get a Free TV (with a catch)” — Telly’s giveaway strategy. Lego’s adult sales. Home Depot’s chill zone.

One new startup will give you a free big-screen TV
 for free — Because they don’t want your money, they want your data. Lego’s newest toy is for people ages 18 and up, because Lego’s new favorite cust...

17 Mai 202318min

đŸ—Ąïž “Zelda’s Billions” — Nintendo’s Star Wars beat. Vice Media’s bankruptcy. America’s job satisfaction.

đŸ—Ąïž “Zelda’s Billions” — Nintendo’s Star Wars beat. Vice Media’s bankruptcy. America’s job satisfaction.

Nintendo just launched the latest Zelda video game — we crunched the numbers to learn that it will make more money than the last 3 Star Wars movies
 combined. Vice Media is filing for bankruptcy becau...

16 Mai 202319min

đŸ§‘â€đŸŽ€đŸ‘©â€đŸŽ€ “T-Swift vs. Bey” — The $1B Concert Battle. Twitter’s new CEO. Death of the free ecommerce return.

đŸ§‘â€đŸŽ€đŸ‘©â€đŸŽ€ “T-Swift vs. Bey” — The $1B Concert Battle. Twitter’s new CEO. Death of the free ecommerce return.

For years, we’ve all been enjoying free returns on online orders, until now — Because returns are the Achilles Heel of ecommerce. Beyonce and Taylor Swift are both on track for the first ever $1B conc...

15 Mai 202318min

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