🚘 “I own a Waymo” — Toyota’s self-driving deal. Domino’s pizza paradox. The Year-Round Horror Economy.
The Best One Yet1 Mai 2025

🚘 “I own a Waymo” — Toyota’s self-driving deal. Domino’s pizza paradox. The Year-Round Horror Economy.

Pizza explains the Trade War
 Delivery pizza is tariff-proof, but frozen pizza is recession-proof.

Waymo just partnered with Toyota for personal self-driving cars
 It’s the new robo-chauffeur.

Today is half-way to Halloween
 but “horror” has become a year-round industry.

Plus, instead of “can 100 men beat 1 gorilla,” we’re asking “can 100 men out-earn 1 gorilla?”


$DPZ $YUM $GOOG


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 the Starbucks Frappuccino đŸ„€


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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Episoder(1633)

🧱 “Merch Monday” — Aesop’s profit shampoo. Levi’s denim drama. The Pope’s fancy AI.

🧱 “Merch Monday” — Aesop’s profit shampoo. Levi’s denim drama. The Pope’s fancy AI.

L’Oreal acquired Aesop, the Australian soap and shampoo company, for $2.5B because they sell the most profitable physical thing we’ve ever seen. Levi’s stock dropped 15% in one day last week because w...

10 Apr 202319min

🌯 “Burrito Brawl” — Chipotle sues Sweetgreen. Twitter’s algorithm opening. The Anytime-Anywhere Economy.

🌯 “Burrito Brawl” — Chipotle sues Sweetgreen. Twitter’s algorithm opening. The Anytime-Anywhere Economy.

Chipotle just sued Sweetgreen for burrito bowl IP infringement, but we think Sweetgreen could turn lawsuits into lemonade. For the first time, a major social media algorithm has been released and open...

6 Apr 202321min

đŸŽč “Beethoven on shuffle” — Apple’s classical music app. Women’s college basketball record. Jamie Dimon’s legendary letter.

đŸŽč “Beethoven on shuffle” — Apple’s classical music app. Women’s college basketball record. Jamie Dimon’s legendary letter.

Apple’s newest product is shockingly basic: A music streaming app just for classical music
 but it could turn customers into fans. The real winner of March Madness was the NCAA women — They smashed vi...

5 Apr 202321min

đŸ€Œ “Real Fighting + Fake Fighting” — WWE’s Pay-Per-View. Lemon8’s sneaky app. GM’s CarPlay ban.

đŸ€Œ “Real Fighting + Fake Fighting” — WWE’s Pay-Per-View. Lemon8’s sneaky app. GM’s CarPlay ban.

World Wrestling Entertainment was just acquired for $9B (fake fight), but now it’s merging with Ultimate Fight Championships (real fighting) into a knockout stock (literally). The fastest-growing app ...

4 Apr 202320min

🎓 “The Million-Dollar Degree” — Ivy League’s $90K tuition. Pepsi’s underdog logo. JAM vs FAANG.

🎓 “The Million-Dollar Degree” — Ivy League’s $90K tuition. Pepsi’s underdog logo. JAM vs FAANG.

If Ivy League tuition prices keep growing at this pace, then kids born today will be paying “The Million-Dollar Degree”. Forget the “FAANG” stocks of Wall Street — What’s driving stocks today are the ...

3 Apr 202320min

âšŸđŸŒ­ “BoringBall” — Baseball’s biz strategy. Twitter’s April Fools. Egg-flation’s #1 winner.

âšŸđŸŒ­ “BoringBall” — Baseball’s biz strategy. Twitter’s April Fools. Egg-flation’s #1 winner.

Major League Baseball has 10x as many games as the NFL, but half the revenue — so it just made three rule changes to fix “The Boring Problem.” Tomorrow, Twitter is yanking away blue check marks from a...

31 Mar 202319min

🩣 “Mam & Eggs” — Vow’s lab-grown mammoth. Lululemon’s bad bet. Elon’s anti-AI letter.

🩣 “Mam & Eggs” — Vow’s lab-grown mammoth. Lululemon’s bad bet. Elon’s anti-AI letter.

How do you like your Mammoth cooked? Australian startup Vow just served lab-grown Mammoth Meatballs and raised $50M for it. Lululemon’s stock jumped 13% yesterday, but Lulu made the wrong bet on your ...

30 Mar 202321min

đŸ‘™đŸ„• “I wear
 Aldidas” — Aldi’ grocery merch. Binance’s crypto brazenness. Subscription cancellation aggravation.

đŸ‘™đŸ„• “I wear
 Aldidas” — Aldi’ grocery merch. Binance’s crypto brazenness. Subscription cancellation aggravation.

The biggest crypto exchange in the world, Binance, has been sued by Federal regulators — we wish Crypto leaders would listen to Uncle Ben. The fastest-growing grocery store chain in America? It’s Aldi...

29 Mar 202320min

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