🚘 “I own a Waymo” — Toyota’s self-driving deal. Domino’s pizza paradox. The Year-Round Horror Economy.
The Best One Yet1 Mai 2025

🚘 “I own a Waymo” — Toyota’s self-driving deal. Domino’s pizza paradox. The Year-Round Horror Economy.

Pizza explains the Trade War
 Delivery pizza is tariff-proof, but frozen pizza is recession-proof.

Waymo just partnered with Toyota for personal self-driving cars
 It’s the new robo-chauffeur.

Today is half-way to Halloween
 but “horror” has become a year-round industry.

Plus, instead of “can 100 men beat 1 gorilla,” we’re asking “can 100 men out-earn 1 gorilla?”


$DPZ $YUM $GOOG


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 the Starbucks Frappuccino đŸ„€


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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Episoder(1635)

🍔 “Double-Double, Animal-Style” — In-N-Out’s expansion. LinkedIn’s languages. JPMorgan’s fakeness.

🍔 “Double-Double, Animal-Style” — In-N-Out’s expansion. LinkedIn’s languages. JPMorgan’s fakeness.

California’s In-N-Out burger is finally expanding East of the Mississippi, so we jumped into the strategy behind the most-profitable patty in the big burger biz. Everyone’s talking TikTok and Instagra...

17 Jan 202321min

🏈 “82 of the top 100 TV broadcasts” — The NFL’s TV crown. Louis Vuitton’s real-life Succession. Climeworks’ earth-saving vacuum.

🏈 “82 of the top 100 TV broadcasts” — The NFL’s TV crown. Louis Vuitton’s real-life Succession. Climeworks’ earth-saving vacuum.

Of the top 100 TV programs of last year, 82 were NFL football games. There’s something strange going on at the largest luxury company on earth: LVMH’s CEO has made all 5 of his kids fashion house exec...

13 Jan 202319min

đŸ„ž “Bigger than iPhone” — Apple’s next big thing. Sephora’s anti-influencer. Goldman’s worst day.

đŸ„ž “Bigger than iPhone” — Apple’s next big thing. Sephora’s anti-influencer. Goldman’s worst day.

Apple’s biggest new thing since the iPhone is reportedly launching this spring: Get ready for
 iHeadset. Sephora is ending its Influencer makeup brand with Addison Rae because TikTok is magnificent fo...

12 Jan 202321min

🍆 “$746 to eat duck brains?” — Noma’s restaurant disruption. Rolls-Royce’s pimp my ride. Microsoft’s infinity stones.

🍆 “$746 to eat duck brains?” — Noma’s restaurant disruption. Rolls-Royce’s pimp my ride. Microsoft’s infinity stones.

Noma was crowned #1 restaurant in the world 5 times, but shockingly just announced it’s shutting because the fine dining business model is broken. For the first time ever, the average Rolls-Royce car ...

11 Jan 202320min

📚 “The ultimate plot twist” — Barnes & Noble’s revenge. Lululemon’s discounting death spiral. DoorDash’s downturn diva.

📚 “The ultimate plot twist” — Barnes & Noble’s revenge. Lululemon’s discounting death spiral. DoorDash’s downturn diva.

For the 1st time in a decade, Barnes & Noble is adding stores
 and doing it by taking over shuttered Amazon stores. Lululemon plummeted 10% because its fanny packs on sale — which means it’s facing th...

10 Jan 202319min

đŸ„€ “The Switzerland of soda” — Dr Pepper’s mystery strategy. Delta’s free wifi wager. Your job’s sneaky non-compete.

đŸ„€ “The Switzerland of soda” — Dr Pepper’s mystery strategy. Delta’s free wifi wager. Your job’s sneaky non-compete.

Millennials are killing soda, except for one brand: Dr Pepper. Delta just launched free high-speed wifi in the air — it’s not a perk, it’s a signal. And when you got hired, we bet you signed a Non-Com...

9 Jan 202320min

🩁 “Long Live The King” — The Lion King Musical’s record. Craft Beer’s flavor fatigue. Bed Bath & Beyond’s bankruptcy.

🩁 “Long Live The King” — The Lion King Musical’s record. Craft Beer’s flavor fatigue. Bed Bath & Beyond’s bankruptcy.

The Lion King Musical just had the best week of ticket sales in the history of Broadway — So we’re looking at the economics of the Broadway show. Craft Beer is the only area of alcohol whose sales shr...

6 Jan 202319min

🚱 “I live on a cruise ship” — Storyline’s cruise condos. Tylenol’s cough cocktail. Roku’s binge TV.

🚱 “I live on a cruise ship” — Storyline’s cruise condos. Tylenol’s cough cocktail. Roku’s binge TV.

You can buy a condo on Storylines’ new cruise ship — because it’s a floating town for full-time residents to live in
 forever. Johnson & Johnson is loving this extra heavy cold, cough, and flu season ...

5 Jan 202319min

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