🚘 “I own a Waymo” — Toyota’s self-driving deal. Domino’s pizza paradox. The Year-Round Horror Economy.
The Best One Yet1 Mai 2025

🚘 “I own a Waymo” — Toyota’s self-driving deal. Domino’s pizza paradox. The Year-Round Horror Economy.

Pizza explains the Trade War… Delivery pizza is tariff-proof, but frozen pizza is recession-proof.

Waymo just partnered with Toyota for personal self-driving cars… It’s the new robo-chauffeur.

Today is half-way to Halloween… but “horror” has become a year-round industry.

Plus, instead of “can 100 men beat 1 gorilla,” we’re asking “can 100 men out-earn 1 gorilla?”


$DPZ $YUM $GOOG


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… the Starbucks Frappuccino 🥤


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



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Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


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Episoder(1635)

🚫 “Should TikTok be banned?” — TikTok’s trojan horse. Tupperware’s leftover bite. The housing market’s fire.

🚫 “Should TikTok be banned?” — TikTok’s trojan horse. Tupperware’s leftover bite. The housing market’s fire.

The awkwardest question in business right now: Should TikTok be banned? Tupperware invented the leftover, but its stock just fell 40% because of philosophy. And buying a home is about to get even hard...

3 Nov 202217min

👨‍🦲👨 “Peyton & Eli, Inc.” — Manningcast’s media strategy. Uber’s epic ride. Pfizer’s franchise shot.

👨‍🦲👨 “Peyton & Eli, Inc.” — Manningcast’s media strategy. Uber’s epic ride. Pfizer’s franchise shot.

Peyton and Eli Manning have retired from the NFL, but are thriving in Media — Because the Manningcast has high RoT (“Omahaaaaaa”). Uber just had its best quarter ever… because you’re moving and eating...

2 Nov 202220min

⚰️ “The Death Industry” — T-Swift’s casket startup. NYC Salary Transparency. Twitter’s wild weekend.

⚰️ “The Death Industry” — T-Swift’s casket startup. NYC Salary Transparency. Twitter’s wild weekend.

A coffin startup made a 2-minute cameo in a Taylor Swift video… because death is also a Profit Puppy. New York City just enacted its first pay transparency law (so, yeah, we basically know how much mo...

1 Nov 202220min

🍫 “The $50B Kiss” — Hershey’s salty strategy. Amazon’s 3 shockers. ExxonMobil’s unsayable word.

🍫 “The $50B Kiss” — Hershey’s salty strategy. Amazon’s 3 shockers. ExxonMobil’s unsayable word.

Hershey chocolate stock is at an all-time-high right now thanks to 1 thing: The Salty Sweet Strategy. Amazon just told us you’re getting coal for Christmas — we found 3 shockers in their earnings to e...

31 Okt 202219min

🚰 “Elon’s 1st Day” — Twitter’s Musk era begins. Meta’s worst day. Coke’s perfect can.

🚰 “Elon’s 1st Day” — Twitter’s Musk era begins. Meta’s worst day. Coke’s perfect can.

Elon’s Twitter acquisition closes today, so he showed up at Twitter’s Headquarters… holding a kitchen sink (literally). Coca-Cola just unveiled its #1 priority for 2023: Perfect the can. And Facebook-...

28 Okt 202218min

🌯 “Just a small town girl” – Chipotle’s village strategy. Mobileye’s chauffeur. UPS vs FedEx.

🌯 “Just a small town girl” – Chipotle’s village strategy. Mobileye’s chauffeur. UPS vs FedEx.

Chipotle just revealed that small towns are where it makes the most money (and fyi,, guac is now extra extra). In the first big IPO in months, Mobileye is trying to be your robot chauffeur. And UPS an...

27 Okt 202218min

👟 “De-Yeezying Round 2” — Adidas’ Kanye breakup. Weber Grills’ BBQ deal. YouTube’s short Shorts.

👟 “De-Yeezying Round 2” — Adidas’ Kanye breakup. Weber Grills’ BBQ deal. YouTube’s short Shorts.

After 9 years of marriage, Adidas is breaking up with Kanye — and that’ll cost it $250M in unsold sandals. Weber Grills surged 30% because they may get acquired by that annoying guy at your backyard B...

26 Okt 202217min

🤘 “What gives you wings?” — RedBull founder’s legacy. Uber’s epic ad. Joyspun’s underwear strategy.

🤘 “What gives you wings?” — RedBull founder’s legacy. Uber’s epic ad. Joyspun’s underwear strategy.

The Founder of Red Bull passed away, but he left us with the most powerful marketing strategy of our lifetimes. If you’re riding in an Uber today, you may notice something completely new while you wai...

25 Okt 202220min

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