Solar's Tough Year

Solar's Tough Year

Last year was a tough one for many U.S. solar companies. For the first time, America's solar market saw a decline in growth and solar employment.

What gives? In this podcast, we're going to walk through the sector-specific factors that threw solar off its axis in 2017.

Some of the questions we address in this episode:

  • Residential customer acquisition: why is it getting so much harder to find new customers?
  • Solar-plus-storage: where are batteries getting the most traction?
  • Utility-scale solar: what's the latest data on pricing?
  • Sunrun and Tesla: why is Sunrun doing so well, while Tesla keeps shrinking?
  • Non-residential: why is this sector outshining others in terms of growth?


Don't forget to come to our 11th annual Solar Summit in San Diego, where we'll be dissecting data in the top solar markets around the world.

This podcast is brought to you by Shoals, the gold standard for solar and storage balance-of-systems solutions. Learn more about how Shoals can make your project operate at the highest level.

This podcast is brought to you by Fiveworx, a turnkey customer engagement platform for utilities. Find out more about how Fiveworx can help your customer engagement program succeed -- and get you beyond the meter.

Recommended reading:

  • GTM: US Residential and Utility-Scale Solar Markets See Installations Fall for the First Time
  • GTM Research: U.S. Solar Market Insight report


Subscribe to The Interchange podcast via Apple Podcasts, Google Play, Stitcher or wherever you find your audio content.

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Episoder(342)

Damn, Commercial Solar Is Hard

Damn, Commercial Solar Is Hard

This week on The Interchange, a listener tries to convince his office building owner to install solar: "he's open to the idea, but we're struggling with the question of who pays," says Daniel from Men...

8 Mai 201829min

Batteries Are Changing Residential Solar

Batteries Are Changing Residential Solar

The solar industry is talking about battery storage almost as much as solar these days.On this week's Interchange, we're addressing the shift toward storage in residential solar. Sunrun, a top install...

4 Mai 201838min

European Solar Rises Again, With Fewer Subsidies

European Solar Rises Again, With Fewer Subsidies

Europe was once the world's biggest solar spender, until the region's PV market fell into a structural decline after subsidies were pulled back. Now Europe is on the upswing once again — this time, wi...

24 Apr 201832min

Shell Thinks Solar Could Beat Oil & Gas

Shell Thinks Solar Could Beat Oil & Gas

Shell, the world’s sixth biggest oil and gas company, just published a future "sky" scenario that's getting a lot of attention. That potential future: By 2050, renewables could overtake oil, gas and c...

17 Apr 201831min

What Will Energy Blockchain Become?

What Will Energy Blockchain Become?

Blockchain is largely untested compared to its potential. We know it’s likely transformative — we just don’t know exactly how.There are hundreds of potential applications in the electricity business. ...

11 Apr 201853min

How Blockchain Peer-to-Peer Energy Trading Might Work

How Blockchain Peer-to-Peer Energy Trading Might Work

Out of the 122 startups (and counting) that GTM Research is tracking in the energy-blockchain space, 22 are focused on peer-to-peer energy trading.Sharing electrons directly with peers sounds cool, bu...

3 Apr 201846min

Gina McCarthy

Gina McCarthy

Gina McCarthy isn't happy watching Scott Pruitt dismantle the climate plan that she helped President Obama build. But she doesn't think Pruitt will be successful."They've made a lot of announcements, ...

27 Mar 201843min

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