What's it Take to be an Entrepreneur?
Several times a year, Rick Horton is asked to speak to local university students. The first time he spoke, he didn't quite know what to speak about. As he was asked back and became more comfortable, R...
12 Jul 202350min
Pictures & Profits: Using Photography to Build Your Brewery's Brand
We live in a 30-second world, and with nearly 10000 breweries in operation, it can be challenging to stand out from the crowd. In this conversation, we will dive into the role photography can play in ...
28 Jun 202356min
You've Got Mail: Building Loyal Customers through Email
If Facebook and Instagram disappeared tomorrow, would your entire marketing strategy go up in smoke? Social media is critical to any marketing plan nowadays but another avenue that should not be ignor...
21 Jun 202337min
Improving Staff Performance
Our 2023 Employee Satisfaction Report shows that 40% of craft beer industry professionals do not believe they were properly trained for their role. However, 90% of respondents want to continue learnin...
14 Jun 202340min
Brand Building at both Craft and Big Beer Breweries w/Paul Verdu (Wisconsin Brewing Company)
Paul Verdu spent much of his early career at places like Constellation Beer, SABMiller, and Tenth and Blake Beer Co, the craft beer division of Molson Coors Beverage Company. Today, he serves as Pr...
7 Jun 202356min
Unexpected inspiration, building relationships, & the ROI on experiences
Rated a near 10/10 by 2022 attendees and awarded Best Craft Beer Industry Event by the Craft Beer Marketing Awards, CBP Connects needs to be on your schedule for this June 19-21 in Milwaukee, WI. To ...
3 Jun 202344min
The Power of Strangers in Taprooms
In his book, The Power of Strangers, Joe Keohane sets out on a journey to discover what happens when we bridge the distance between us and people we don’t know. He learns that while we’re wired to som...
31 Mai 202357min
Kids in Breweries
Kids in breweries? How have we never had a panel conversation on best practices to keep the children at bay? Inspired by the below quote from a recent email I received, this session will discuss str...
24 Mai 20231h 5min
