Conquering Copywriting —A.U.M.™ LIVE

Conquering Copywriting —A.U.M.™ LIVE

Unfortunately for most financial advisors, engaging copy makes for a much better siren song than a spreadsheet. Every social media post you make, email you send, and blog you write is either drawing a crowd or sending prospects to your competitors. But your specialties are navigating the numbers and having the intuition to speak into your clients’ financial dreams and fears. Do you really have to go out and get a BA in English just to maintain your edge and win new clients? Not with these tips from Derek Pollard in your back pocket. This poet, editor, literary critic, and founder of Constellar Creative joins us on A.U.M.™ to share his copywriting tips for making your marketing sing thanks to prose worthy of the pros.


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Episoder(94)

How Being "Unpolished" Became a Growth Engine — A.U.M.™ for Financial Advisors

How Being "Unpolished" Became a Growth Engine — A.U.M.™ for Financial Advisors

Brought to you by the Financial Planning Association (FPA)Does being "professional" mean you have to be boring? Aaron Buchner doesn't think so.As an advisor, Aaron has found that leaning into relatabi...

17 Aug 31min

People Connect With People — A.U.M.™ for Financial Advisors

People Connect With People — A.U.M.™ for Financial Advisors

Financial advice requires professionalism—but connection often comes from something more personal.Join Laura Garfield of Idea Decanter and Ari Baum, founder of Endurance Wealth Partners, for a convers...

11 Aug 33min

Finance to Real Life — A.U.M.™ for Financial Advisors

Finance to Real Life — A.U.M.™ for Financial Advisors

Financial content often struggles to connect with everyday audiences—but relatable stories can change that.Join Derek Pollard of Constellar Creative and Drew Boyer, CFP®, founder of Boyer Financial Gr...

4 Aug 29min

Turning LInkedIn Followers Into Fact Finders - A.U.M.™ for financial advisors

Turning LInkedIn Followers Into Fact Finders - A.U.M.™ for financial advisors

Join guest host Matt Halloran and Mando Sallavanti III of Freedom Path Wealth as they break down the conversational blueprint for turning social connections into paying clients.➡️ Why automated, gener...

27 Jul 27min

What Niching Down Looks Like Featuring Nick the Financial Cop - A.U.M.™ for Financial Advisors

What Niching Down Looks Like Featuring Nick the Financial Cop - A.U.M.™ for Financial Advisors

Join Kalli Fedusenko and Nick Daugherty of FinancialCop as they break down what it really takes to find, land, and deeply serve a specific niche market. The reality of choosing a hyper-specific audien...

30 Jun 31min

The Niche That Saved My Financial Firm - A.U.M.™ for Financial Advisors

The Niche That Saved My Financial Firm - A.U.M.™ for Financial Advisors

Choosing a niche can feel intimidating—but the right audience can transform your business.In this episode, Michael Labos, founder of GenX Wealth Partners, shares the story of how he rebuilt his practi...

18 Jun 28min

REPLAY: Bad Google Review? No Problem.

REPLAY: Bad Google Review? No Problem.

One negative review doesn’t have to ruin your reputation. Join Kalli Fedusenko, Advisor Marketing, Speaker and Whit Lanier of Amplify Reviews for a reputation-saving session on how to come back from b...

18 Mai 41min

REPLAY: The $12M Google Review Strategy Featuring Tim Goodwin

REPLAY: The $12M Google Review Strategy Featuring Tim Goodwin

Brought to you by the Financial Planning Association (FPA) What do prospects see when they Google “financial advisor near me”? If your profile doesn't immediately signal trust, you're handing business...

11 Mai 33min

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