Grow Your Online Reputation With Testimonials —A.U.M.™ LIVE

Grow Your Online Reputation With Testimonials —A.U.M.™ LIVE

When you realize that 90% of consumers read reviews before committing to a purchase, the value of creating and implementing a testimonial process is obvious. But since we’re only four years out from the SEC allowing advisors to share testimonials, navigating the regulations can be tricky. How and where can you share client reviews? And how do you collect those reviews in the first place? Andrew Johnson of TestimonialiQ joins Kalli for another exciting episode of Ask Us Marketing, sponsored by the FPA, as they talk about how you can navigate regulations and use reviews to help your firm rise to the top of search engine results.


Episoder(80)

How Advisors Can Legally Protect Themselves When Using AI —A.U.M.™ LIVE

How Advisors Can Legally Protect Themselves When Using AI —A.U.M.™ LIVE

Are you leaving yourself open to lawsuits by using Chat GPT and other AI platforms? Learn the processes you need to implement to legally protect yourself. In this A.U.M.™ episode brought to you by the...

29 Apr 202427min

Implementing Human-First Financial Guidance® —A.U.M.™ LIVE

Implementing Human-First Financial Guidance® —A.U.M.™ LIVE

Nobody wants to feel like a number or a formula. So what if your advisory services could become a catalyst for deeper connections instead of pigeonholing your client's needs into calculations? That’s ...

22 Apr 202429min

Lifestyle Marketing —A.U.M.™ LIVE

Lifestyle Marketing —A.U.M.™ LIVE

Why do your clients hire you? Is it for the service you provide or for the opportunity to live the life they want? In this A.U.M.™ episode brought to you by the FPA, Kalli talks with Kim Skermer about...

15 Apr 202434min

How Clients Interact With Financial Technology —A.U.M.™ LIVE

How Clients Interact With Financial Technology —A.U.M.™ LIVE

How important is your financial technology? Does it really make a difference to your clients? Should you be investing in additional apps and software? Find out in this informative A.U.M.™ episode brou...

8 Apr 202436min

Creating A Testimonial Process —A.U.M.™ LIVE

Creating A Testimonial Process —A.U.M.™ LIVE

As a financial advisor, sharing client testimonials is a little trickier than it is in other industries. How do you navigate SEC regulations while sharing those glowing reviews? And what’s the best wa...

1 Apr 202425min

Implementing Referral Methods into Your Marketing —A.U.M.™ LIVE

Implementing Referral Methods into Your Marketing —A.U.M.™ LIVE

Referrals remain one of the top growth strategies for many financial advisors. If you're wondering if you're missing out on referrals because you're focusing on other marketing strategies, then this e...

25 Mar 202432min

Talk To Clients How They Want With DiSC —A.U.M.™ LIVE

Talk To Clients How They Want With DiSC —A.U.M.™ LIVE

When you’re in the world of financial advising, knowing how to communicate intuitively can be the difference between hitting it off with your clients and closing shop. What if there was a tool to help...

11 Mar 202433min

How to build a business empire from your podcast —A.U.M.™ LIVE

How to build a business empire from your podcast —A.U.M.™ LIVE

AUM (Ask Us Marketing) is a 30-minute live stream airing every Monday (sans holidays) at noon central, 12 p.m. CST. We delve into a specific marketing topic in each episode. Sometimes it's with an exp...

4 Mar 202441min

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