Building a Brand Around Personal Passions —A.U.M.™ LIVE

Building a Brand Around Personal Passions —A.U.M.™ LIVE

You’re more than a financial planner, so why not put that on display? Human connection is one of the most crucial factors in client-advisor relationship longevity and it can also be the key to helping you stand out from the competition. So how can those in the wealth management industry weave a bit of personality into their brand without sacrificing professionalism? On this episode of Ask Us Marketing™, sponsored by the FPA, we’re talking with Ari Baum, Founder and CEO of Endurance Wealth Partners. Join the conversation to learn how he crafted a brand around his passion for Ironman competitions and marathons, building a firm that feels personal and unlike any other without marginalizing clients who don’t share the same hobbies.


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Episoder(94)

How Being "Unpolished" Became a Growth Engine — A.U.M.™ for Financial Advisors

How Being "Unpolished" Became a Growth Engine — A.U.M.™ for Financial Advisors

Brought to you by the Financial Planning Association (FPA)Does being "professional" mean you have to be boring? Aaron Buchner doesn't think so.As an advisor, Aaron has found that leaning into relatabi...

17 Aug 31min

People Connect With People — A.U.M.™ for Financial Advisors

People Connect With People — A.U.M.™ for Financial Advisors

Financial advice requires professionalism—but connection often comes from something more personal.Join Laura Garfield of Idea Decanter and Ari Baum, founder of Endurance Wealth Partners, for a convers...

11 Aug 33min

Finance to Real Life — A.U.M.™ for Financial Advisors

Finance to Real Life — A.U.M.™ for Financial Advisors

Financial content often struggles to connect with everyday audiences—but relatable stories can change that.Join Derek Pollard of Constellar Creative and Drew Boyer, CFP®, founder of Boyer Financial Gr...

4 Aug 29min

Turning LInkedIn Followers Into Fact Finders - A.U.M.™ for financial advisors

Turning LInkedIn Followers Into Fact Finders - A.U.M.™ for financial advisors

Join guest host Matt Halloran and Mando Sallavanti III of Freedom Path Wealth as they break down the conversational blueprint for turning social connections into paying clients.➡️ Why automated, gener...

27 Jul 27min

What Niching Down Looks Like Featuring Nick the Financial Cop - A.U.M.™ for Financial Advisors

What Niching Down Looks Like Featuring Nick the Financial Cop - A.U.M.™ for Financial Advisors

Join Kalli Fedusenko and Nick Daugherty of FinancialCop as they break down what it really takes to find, land, and deeply serve a specific niche market. The reality of choosing a hyper-specific audien...

30 Jun 31min

The Niche That Saved My Financial Firm - A.U.M.™ for Financial Advisors

The Niche That Saved My Financial Firm - A.U.M.™ for Financial Advisors

Choosing a niche can feel intimidating—but the right audience can transform your business.In this episode, Michael Labos, founder of GenX Wealth Partners, shares the story of how he rebuilt his practi...

18 Jun 28min

REPLAY: Bad Google Review? No Problem.

REPLAY: Bad Google Review? No Problem.

One negative review doesn’t have to ruin your reputation. Join Kalli Fedusenko, Advisor Marketing, Speaker and Whit Lanier of Amplify Reviews for a reputation-saving session on how to come back from b...

18 Mai 41min

REPLAY: The $12M Google Review Strategy Featuring Tim Goodwin

REPLAY: The $12M Google Review Strategy Featuring Tim Goodwin

Brought to you by the Financial Planning Association (FPA) What do prospects see when they Google “financial advisor near me”? If your profile doesn't immediately signal trust, you're handing business...

11 Mai 33min

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