Identifying and Combating Online Security Threats —A.U.M.™ LIVE

Identifying and Combating Online Security Threats —A.U.M.™ LIVE

So your password isn’t FinancialAdvisor123 and your security question isn’t your dog’s name; you’ve got those down pat. But what about all of the other ways your firm is vulnerable to cybercrime? Keeping your practice safe from digital security breaches and compliance fines is just as important as protecting your client’s confidentiality, and, SPOILER ALERT: that includes your marketing. In this episode of Ask Us Marketing™, sponsored by the FPA, we’re talking about how what you share on social media and your website can leave you vulnerable to cybercrime. Learn how to look at your content through the lens of a cybersecurity expert as we talk with Daniel Metcalf, speaker, tech enthusiast, Co-Founder and President of Cyberfin.


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Episoder(90)

What Niching Down Looks Like Featuring Nick the Financial Cop - A.U.M.™ for Financial Advisors

What Niching Down Looks Like Featuring Nick the Financial Cop - A.U.M.™ for Financial Advisors

Join Kalli Fedusenko and Nick Daugherty of FinancialCop as they break down what it really takes to find, land, and deeply serve a specific niche market. The reality of choosing a hyper-specific audien...

30 Jun 31min

The Niche That Saved My Financial Firm - A.U.M.™ for Financial Advisors

The Niche That Saved My Financial Firm - A.U.M.™ for Financial Advisors

Choosing a niche can feel intimidating—but the right audience can transform your business.In this episode, Michael Labos, founder of GenX Wealth Partners, shares the story of how he rebuilt his practi...

18 Jun 28min

REPLAY: Bad Google Review? No Problem.

REPLAY: Bad Google Review? No Problem.

One negative review doesn’t have to ruin your reputation. Join Kalli Fedusenko, Advisor Marketing, Speaker and Whit Lanier of Amplify Reviews for a reputation-saving session on how to come back from b...

18 Mai 41min

REPLAY: The $12M Google Review Strategy Featuring Tim Goodwin

REPLAY: The $12M Google Review Strategy Featuring Tim Goodwin

Brought to you by the Financial Planning Association (FPA) What do prospects see when they Google “financial advisor near me”? If your profile doesn't immediately signal trust, you're handing business...

11 Mai 33min

Turning Client Stories Into New Business - A.U.M.™ for Financial Advisors

Turning Client Stories Into New Business - A.U.M.™ for Financial Advisors

Nothing builds credibility quite like hearing directly from the people you serve.Join Kalli Fedusenko and Art Dinkin from DV Financial for a conversation about the real impact testimonial videos can h...

4 Mai 33min

Reputation Is Your Best Marketing — A.U.M.™ for Financial Advisors LIVE

Reputation Is Your Best Marketing — A.U.M.™ for Financial Advisors LIVE

Before prospects ever meet you, they’re often researching your firm online—and client reviews play a major role in what they see.In this solo episode, we explore how advisors can build a stronger onli...

27 Apr 16min

Making a Human Connection in an AI World Featuring Nicole Noonan — A.U.M.™ for Fianncial Advisors

Making a Human Connection in an AI World Featuring Nicole Noonan — A.U.M.™ for Fianncial Advisors

Technology is evolving fast—but relationships still drive the financial planning business.In this episode of the Making the Most of AI series, we’re talking about the role human connection plays in an...

20 Apr 24min

Winning the Retirement Conversation Featuring Chris Mediate — A.U.M.™ for financial advisors

Winning the Retirement Conversation Featuring Chris Mediate — A.U.M.™ for financial advisors

When it comes to working with pre-retirees and retirees, connection matters more than ever.Join Kalli Fedusenko and Chris Mediate of Mediate Financial for a conversation on how building real relations...

13 Apr 33min

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