Public Relations & What to Do In a Crisis Situation —A.U.M.™ LIVE for financial advisors

Public Relations & What to Do In a Crisis Situation —A.U.M.™ LIVE for financial advisors

In the fast-paced world of financial services, a single PR misstep can have lasting consequences. Join Kalli Fedusenko and John from Arichopinion.com for an essential session on "Public Relations & What to Do in a Crisis Situation."

Here’s what you’ll learn:
➡️ How to prepare for potential crises and protect your reputation.
➡️ Steps to take when a PR disaster strikes.
➡️ Tips for crafting empathetic, effective messaging during tough times.
➡️ Real-life lessons from businesses that navigated crises successfully.

✨ Brought to you by the Financial Planning Association (FPA)

Episoder(81)

How to build a business empire from your podcast —A.U.M.™ LIVE

How to build a business empire from your podcast —A.U.M.™ LIVE

AUM (Ask Us Marketing) is a 30-minute live stream airing every Monday (sans holidays) at noon central, 12 p.m. CST. We delve into a specific marketing topic in each episode. Sometimes it's with an exp...

4 Mar 202441min

Financial Advisor Marketing Trends —A.U.M.™ LIVE

Financial Advisor Marketing Trends —A.U.M.™ LIVE

Want to be in on the next big thing before it drops? Thanks to Inside Information, you can be! You might not know how to decode the latest TikTok terminology, but you can become fluent in up-and-comin...

12 Feb 202446min

Webinar Process from Idea to Client Follow-Up —A.U.M.™ LIVE

Webinar Process from Idea to Client Follow-Up —A.U.M.™ LIVE

For advisors looking to establish themselves as reliable resources, hosting a webinar is a move that just makes sense. But where do you start? How do you pick a topic, and how do you make sure your au...

5 Feb 202437min

Marketing Metrics That Matter —A.U.M.™ LIVE

Marketing Metrics That Matter —A.U.M.™ LIVE

As an advisor, you know your way around numbers. But what about your social media and website metrics? If you want to learn the difference between engagement, impressions, reach, and views, and unders...

29 Jan 202428min

How to Leverage Your Book to Get Press Coverage —A.U.M.™ LIVE

How to Leverage Your Book to Get Press Coverage —A.U.M.™ LIVE

Did you know that one of the best ways for advisors to get established as trusted experts is to write a book? And while writing a book is a feat in and of itself, getting it noticed is a whole other c...

22 Jan 202431min

Research-Based Marketing With Dr. Dubofsky And Dr. Sussman —A.U.M.™ LIVE

Research-Based Marketing With Dr. Dubofsky And Dr. Sussman —A.U.M.™ LIVE

Where is the intersection of mind, soul, and personal finance? Go beyond the numbers this week as we invite Drs. David Dubofsky and Lyle Sussman, co-authors of “Your Total Wealth,” to share the life l...

8 Jan 202435min

Marketing Around Your Audience's Life Events

Marketing Around Your Audience's Life Events

Age may be “just a number,” but it also impacts the financial scenarios your clients face. Want to stay ahead of the curve and make marketing moves that meet your clients where they’re at? In this epi...

4 Des 202331min

Incorporating Charitable Causes Into Your Marketing

Incorporating Charitable Causes Into Your Marketing

We host A.U.M - Ask Us Marketing on the first Monday of every month. In this episode, we will be talking to David Adams of Adams Wealth Partners about Integrating a Charitable Cause (like Alzheimer's ...

6 Nov 202327min

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