eCommerce MasterPlan5 Mai 2025

Ditching the Store: How Preston Zly Built a Thriving Online Luxury Brand with Johanna Preston

Johanna Preston is the co-founder and co-designer at Preston Zly, creators of beautiful, unique, and powerful footwear for women who embody these same qualities. They sell via their Shopify store and physical showroom.

Founded over 20 years ago they now do around $350,000 a year.

Hit PLAY to hear:

How Johanna's shift from retail to eCommerce skyrocketed her sales 📈
The secret behind why preorders are a game-changer for her business 💥
How a bold yellow shoe became one of her bestsellers (and almost didn’t exist!) 👠
Why your email list is more valuable than any social platform 📧
The planning strategy Johanna uses to keep her business on track (hint: no tech tools involved!) 📅
How designing with purpose has made her brand a standout in luxury footwear 👣

Key timestamps to dive straight in:

[05:37] "Embracing Freedom: Post-COVID Business Shift"

[10:03] Structured Fashion Design Process

[11:33] Magazine Planning Visualization Wall

[15:22] "Maintaining Personal Client Relationships"

[17:55] "Prioritize Building Your Mailing List"

[21:28] Listen to Johanna’s Top Tips!

Full episode notes here: https://ecmp.info/541

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