#48: April Dunford on Nailing Product Positioning
All too many companies struggle to position their product. They pick the wrong market, highlight the wrong features or fail to spot the right competitors. But get positioning right and something magic...
1 Feb 202124min
#47: Why do marketers suck at positioning?
Most marketers have spent years studying the profession either on the job or in education. And yet, when it comes to positioning, something which is fundamental to every aspect of marketing, most of u...
18 Jan 202125min
Introducing the Science of Marketing Course
The Science of Marketing Course: https://scienceofmarketing.teachable.com Marketing is tough. 25% of all marketing budget is wasted. Most marketers don't know the science behind what works. The Scien...
12 Jan 20218min
#46: Five marketing lessons for 2021
In this special end of year episode we revisit some of the best insights shared on the show in 2020. We hear how to ask your customers the right questions, how to plan for 2021 and how to overcome bur...
30 Des 202026min
#45: 3 Crucial Lessons for Entrepreneurs
There’s endless advice for entrepreneurs out there. It's overwhelming. With so many success stories it’s hard to know who to follow. In this episode, I debunk many of those stories and reveal the real...
14 Des 202022min
#44: Do Nudges Really Work?
Why will a free 72-ounce steak draw in hoards of customers for one restaurant but zero customers for another? Nudges are loved by many marketers across the globe, yet they don’t always work as expecte...
30 Nov 202017min
#43: When financial incentives don’t work
Does money motivate you? For most of us, we’d probably say yes. We work 9-5, five days a week for money. We can’t live without it. It’s normal to think that money therefore is the ultimate motivation....
16 Nov 202022min
#42: Common pricing mistakes most businesses make
Most businesses make obvious mistakes when it comes to pricing. Some businesses undercharge, leaving money on the table, others are overpriced and put off buyers. Getting your price right isn’t easy. ...
2 Nov 202025min
