#456 - How to Hire Reps Who Actually Know How to Sell | Andrew Johnston | 30MPC Hall of Fame

#456 - How to Hire Reps Who Actually Know How to Sell | Andrew Johnston | 30MPC Hall of Fame

🎙 ACTIONABLE TAKEAWAYS: Coach reps on storytelling—it’s a foundational skill that improves every sales conversation. Evaluate rep interview performance based on the questions they ask, not just their answers. Run mock pitches with target persona info—test prep, not product knowledge. Benchmark rep candidates one level below your best AEs to fairly assess potential. ANDREW’S PATH TO PRESIDENT’S CLUB: Head of Sales @ Superhuman Sr Director of Sales @ Scale AI Head of Global Email Sales & GTM @ TwilioManager Enterprise Sales @ Twilio RESOURCES DISCUSSED: Join our weekly newsletter Things you can steal Save $50 on any 30MPC course with code “PODCAST”

Episoder(588)

#115 - Setting expectations with the next next next step (Jake Dunlap CEO @ Skaled Consulting)

#115 - Setting expectations with the next next next step (Jake Dunlap CEO @ Skaled Consulting)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Don’t just set the next steps. Set the next next steps. 2nd meeting demos should be 100% bu...

15 Jun 202230min

#114 - Handling objections with empathy and education (Joe Caprio, Operating Partner @ Glasswing Ventures)

#114 - Handling objections with empathy and education (Joe Caprio, Operating Partner @ Glasswing Ventures)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Incept interest early by citing articles, years at role, X times they’ve had role, etc. Fin...

8 Jun 202228min

#113 - Playbook: Top 10 moments that change the way we sell

#113 - Playbook: Top 10 moments that change the way we sell

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Every 10th episode, we tear down one topic. This time, we’re hitting them all. The top 10 episodes and takeaways (so fa...

1 Jun 202229min

#112 - Challenging your customer to ensure the best mutual fit  (Stephen Guerguy, Enterprise Sales Leader @ Monte Carlo)

#112 - Challenging your customer to ensure the best mutual fit (Stephen Guerguy, Enterprise Sales Leader @ Monte Carlo)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Challenge your prospect on fit early and often to test buy-in. Set landmines for competitor...

25 Mai 202232min

#111 - Becoming a consultant in your sales cycle (Tonito De Leon, Senior Manager of Business Development @ Reprise)

#111 - Becoming a consultant in your sales cycle (Tonito De Leon, Senior Manager of Business Development @ Reprise)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Whiteboard out the vision state once you’ve identified the pain. Link their current state w...

18 Mai 202225min

#110 - Writing better emails with data-backed optimization (Will Allred, Co-Founder & COO @ Lavender)

#110 - Writing better emails with data-backed optimization (Will Allred, Co-Founder & COO @ Lavender)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Avoid using first names or commands in your subject lines. Use unsure tones (e.g. typically...

11 Mai 202229min

#109 - Handling the tough objections (Tom Alaimo, Growth Account Executive @ Gong)

#109 - Handling the tough objections (Tom Alaimo, Growth Account Executive @ Gong)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Prep your champion when re-engaging an opportunity so they aren’t blindsided. Keep your ema...

4 Mai 202230min

#108 - Finding success by adding structure to your prospecting Outreach (Anthony Natoli, Commercial AE @ Outreach)

#108 - Finding success by adding structure to your prospecting Outreach (Anthony Natoli, Commercial AE @ Outreach)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Send three touches on your first outreach - personalized email, call, LinkedIn connect. Kee...

27 Apr 202231min

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