The Gray Area with Sean Illing5 Jul 2016

Patrick Brown on plant-meat that bleeds and the science of flavor

Not long ago, I had the chance to eat a burger from a company called Impossible Foods. The burger was delicious. It was juicy, savory, and bloody. Oh, and it was made from plants.Yes, they've created a veggie burger that bleeds. Patrick Brown is the CEO and Founder of Impossible Foods. His company is the Tesla of plant-based meat: they are trying to create a burger that carnivores will prefer to the thing cut from the side of the cow. And they've got some big backers in that effort: Brown has hundreds of millions of dollars from investors including Bill Gates and Google.I sat down with Brown, a biochemist, to talk about the science and business of Impossible Foods. Among other things, we discussed:- Why meat tastes like meat- How to find the flavor of blood in plants - The ways in which the company is mimicking Tesla's strategy for electric cars- The environmental impact of meat, and how plant-based burgers compare- What happens when you break down the individual flavors of your favorite foods- What it means for a food to be "natural"- Why the market for plant-based proteins hasn't developed many premium productsAnd much more. This episode is interesting even if you love your animal protein and will never, ever give it up: we're really talking here about the science of flavor, the business of food, and whether you can combine technology and marketing to change the most entrenched consumer behaviors of all. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(765)

Yuval Noah Harari thinks humans are unstoppable

Sean Illing talks with Yuval Noah Harari, historian and bestselling author, about how humanity came to be the dominant species on earth, and what our future might hold. Sean and Yuval discuss mankind'...

3 Nov 20221h

Dying with dignity

Sean Illing talks with reporter Katie Engelhart, whose book The Inevitable is an up-close look at physician-assisted dying. This is the practice of receiving state-sanctioned medical aid to end one's ...

31 Okt 202257min

Finding hope in a world on the brink

Sean Illing talks with Jonathan Lear, a psychoanalyst and philosopher, about his new book Imagining the End: Mourning and Ethical Life. How can we continue to live a good life in a world beset by cata...

27 Okt 202256min

The new American Reconstruction

Sean Illing talks with historian and author Peniel Joseph about his new book The Third Reconstruction, which argues that the time we're currently living in can be understood as on a continuum with the...

24 Okt 20221h 5min

Is America losing its religion?

Sean Illing talks with Reza Aslan, scholar of religions and author of multiple bestselling nonfiction works, to discuss the state of religion in America today. Sean and Reza discuss the relationship b...

20 Okt 202252min

How we got to January 6th

Sean Illing talks with war reporter and New Yorker contributing writer Luke Mogelson about his new book The Storm Is Here. In it, Luke shares his on-the-ground reporting across America — from anti-loc...

17 Okt 202257min

Neil deGrasse Tyson gets political

On this first episode of The Gray Area, Sean Illing talks with astrophysicist Neil deGrasse Tyson, who takes on many of our most vexing societal problems in his new book Starry Messenger. According to...

13 Okt 202256min

Introducing The Gray Area

Resist certainty, embrace ambiguity. The Gray Area is a philosophical take on culture, politics, and everything in between with host Sean Illing. We don’t pretend to have the answers, but we do offer ...

11 Okt 20221min