The Gray Area with Sean Illing5 Jul 2016

Patrick Brown on plant-meat that bleeds and the science of flavor

Not long ago, I had the chance to eat a burger from a company called Impossible Foods. The burger was delicious. It was juicy, savory, and bloody. Oh, and it was made from plants.Yes, they've created a veggie burger that bleeds. Patrick Brown is the CEO and Founder of Impossible Foods. His company is the Tesla of plant-based meat: they are trying to create a burger that carnivores will prefer to the thing cut from the side of the cow. And they've got some big backers in that effort: Brown has hundreds of millions of dollars from investors including Bill Gates and Google.I sat down with Brown, a biochemist, to talk about the science and business of Impossible Foods. Among other things, we discussed:- Why meat tastes like meat- How to find the flavor of blood in plants - The ways in which the company is mimicking Tesla's strategy for electric cars- The environmental impact of meat, and how plant-based burgers compare- What happens when you break down the individual flavors of your favorite foods- What it means for a food to be "natural"- Why the market for plant-based proteins hasn't developed many premium productsAnd much more. This episode is interesting even if you love your animal protein and will never, ever give it up: we're really talking here about the science of flavor, the business of food, and whether you can combine technology and marketing to change the most entrenched consumer behaviors of all. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(766)

The stories soul food tells

Vox's Jamil Smith talks with Caroline Randall Williams, academic, poet, and co-author (with her mother, Alice Randall) of Soul Food Love. They discuss the ways in which the African American culinary t...

11 Nov 202149min

The paradox of American freedom

Sean Illing talks with Sebastian Junger, journalist, filmmaker, and author of the recent book Freedom. Informed by his experience hiking (and trespassing) along America's rail lines, Junger discusses ...

8 Nov 202155min

Nonbinary parenthood

Anna North talks with Krys Malcolm Belc, nonbinary transmasculine parent, essayist, and author of the memoir The Natural Mother of the Child. They talk about what it means to be a parent, our gendered...

4 Nov 202158min

John McWhorter, the anti-antiracist

Sean Illing talks with John McWhorter, linguist, New York Times columnist, and author of Woke Racism: How a New Religion Has Betrayed Black America. They talk about the effects of modern antiracism, w...

1 Nov 20211h 4min

The overwhelming, invisible work of elder care

Vox culture contributor Anne Helen Petersen talks with Liz O'Donnell, an advocate for working caregivers and the author of Working Daughter: A Guide to Caring for Your Aging Parents While Making a Liv...

28 Okt 20211h 1min

How Big Tech benefits from the disinformation panic

Sean Illing talks with Joe Bernstein of BuzzFeed News about online disinformation and what — if anything — can be done about it. They discuss the role of tech giants in the spread of propaganda, why i...

25 Okt 202156min

Fannie Lou Hamer and the meaning of freedom

Vox's Jamil Smith talks with Keisha Blain, associate professor of history at the University of Pittsburgh and author of Until I Am Free: Fannie Lou Hamer's Enduring Message to America. They discuss th...

21 Okt 202157min

What the internet took from us

Sean Illing talks with writer and New York Times Book Review editor Pamela Paul about her book 100 Things We've Lost to the Internet and the ways, big and small, that the internet has changed our live...

18 Okt 202156min