The Gray Area with Sean Illing5 Jul 2016

Patrick Brown on plant-meat that bleeds and the science of flavor

Not long ago, I had the chance to eat a burger from a company called Impossible Foods. The burger was delicious. It was juicy, savory, and bloody. Oh, and it was made from plants.Yes, they've created a veggie burger that bleeds. Patrick Brown is the CEO and Founder of Impossible Foods. His company is the Tesla of plant-based meat: they are trying to create a burger that carnivores will prefer to the thing cut from the side of the cow. And they've got some big backers in that effort: Brown has hundreds of millions of dollars from investors including Bill Gates and Google.I sat down with Brown, a biochemist, to talk about the science and business of Impossible Foods. Among other things, we discussed:- Why meat tastes like meat- How to find the flavor of blood in plants - The ways in which the company is mimicking Tesla's strategy for electric cars- The environmental impact of meat, and how plant-based burgers compare- What happens when you break down the individual flavors of your favorite foods- What it means for a food to be "natural"- Why the market for plant-based proteins hasn't developed many premium productsAnd much more. This episode is interesting even if you love your animal protein and will never, ever give it up: we're really talking here about the science of flavor, the business of food, and whether you can combine technology and marketing to change the most entrenched consumer behaviors of all. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(766)

Who is the real George Soros?

Vox's Worldly host Zack Beauchamp talks with author and New Statesman editor Emily Tamkin about the life and legacy of George Soros. How did a Hungarian billionaire philanthropist become the No. 1 boo...

1 Apr 202156min

Introducing Unexplainable

Unexplainable is a new podcast from Vox about everything we don’t know. Each week, the team look at the most fascinating unanswered questions in science and the mind-bending ways scientists are trying...

27 Mar 202128min

The border, explained by someone who knows it intimately

Aarti Shahani, NPR journalist and host of WBEZ podcast Art of Power, talks with investigative journalist and author Alfredo Corchado about the US-Mexico border. Trump's actions created a new urgency f...

25 Mar 202155min

"Wintering," wisdom, and weathering life's darkest times

Vox's Sigal Samuel talks with the author of Wintering, Katherine May, about the lessons we can learn during life's darkest seasons. They talk about our long collective pandemic winter, about how times...

18 Mar 20211h 6min

Reframing America's race problem

Vox's Sean Illing talks with the author of The Sum of Us, Heather McGhee, about the costs of racism in America — for everyone. They discuss what we all lose by buying into the zero-sum paradigm that p...

11 Mar 202152min

Who owns the Western?

Vox book critic Constance Grady talks with Vox gender identities reporter and novelist Anna North about Anna's new book Outlawed. They discuss creating an alternative history, reimagining the Western,...

4 Mar 202149min

A Watchmen writer on race, TV, and tech giants

The Undefeated's culture critic Soraya Nadia McDonald talks with Emmy Award-winning television writer and producer Cord Jefferson. They discuss the transition from journalism to TV, delving into Jeffe...

25 Feb 202154min

Uncovering the history of psychedelics in Christianity

Vox's Sean Illing talks about the the little-known history of psychedelics and spirituality in the Western world with Brian Muraresku, author of The Immortality Key. What role did psychedelic drugs pl...

18 Feb 202151min