Inside the Playbook: Tuma Basa on What's REALLY Holding Back African Music Globally
The future of music in Africa is full of energy but the infrastructure isn’t there yet.In this clip, Tuma Basa and I unpack the real story behind the rise of African music. From venue shortages and pu...
23 Jul 202512min
The Manager’s Playbook 031: Tuma Basa - RapCaviar, YouTube, Music Curation, Artist Longevity, Gen AI, African Infrastructure, Global Strategy & Cultural Fluency
In Episode 031 of The Manager’s Playbook, Tuma Basa, former head of Spotify's RapCaviar and Director of Black Music & Culture at YouTube, joins Mauricio Ruiz for a deep dive into the evolution of musi...
22 Jul 20252h 10min
Inside the Playbook: Mag Rodriguez on Why Why the First $500 from Artists' Fans Changes Everything
In this clip of The Manager’s Playbook, I talk with Mag Rodriguez about the artist who helped change everything: LaRussell.After being introduced to EVEN, LaRussell became the platform’s first artist,...
18 Jul 202515min
Inside the Playbook: Mag Rodriguez on How He Got Funded Without a Degree
In this clip of The Manager’s Playbook, I sit down with Mag Rodriguez to talk about the journey few founders ever get to share, what it means to break into venture capital as a Latino entrepreneur.Mag...
17 Jul 202514min
Inside the Playbook: Mag Rodriguez on Why the Global South Is the Future of Music Monetization
In this clip of The Manager’s Playbook, Mag Rodriguez and I explore the future of music monetization and what it means to truly go global.From innovative artist subscription models, like “pay what you...
16 Jul 202515min
Inside the Playbook: Mag Rodriguez on How J. Cole Helped Transform His Music Tech Business
In this clip of The Manager’s Playbook, I sit down with Mag Rodriguez to unpack the exclusive J. Cole x EVEN collaboration celebrating the 10-year anniversary of Forest Hills Drive.We get into how thi...
15 Jul 202517min
The Manager's Playbook 030: Mag Rodriguez - EVEN, J Cole, LaRussell, Direct-to-Fan Strategy, Global Monetization, and the Future of Artist Ownership
In this episode of The Manager’s Playbook, I sit down with Mag Rodriguez, founder and CEO of EVEN, a platform redefining how artists connect with fans and monetize their work across the globe.We unpac...
14 Jul 20252h 14min
Inside the Playbook: Laurie Lee Boutet on Why Women Make Great Music Managers
In this clip of The Manager’s Playbook, Laurie Lee Boutet unpacks what it really means to lead as a woman in the music business.From empathy and collaboration to navigating bias and building strong te...
12 Jul 202518min
