Inside the Playbook: Zach Katz on The Strategy That Is Changing Music Promotion Forever
Zach Katz, music exec and co-founder of Fixated, breaks down a game-changing approach to creator marketing.It’s called the clipper strategy: a network of young, incentivized content creators driving v...
11 Jun 20256min
Inside the Playbook: Zach Katz on How Content Creators Can Make Big Money with Their Videos
Former BMG US President and Fixated co-founder Zach Katz shares why creators like The Sketch Real aren’t just chasing virality. They’re building businesses.We unpack:How to support creators with real ...
10 Jun 202513min
The Manager's Playbook 025: Zach Katz - Jason Derulo, The Sketch Real, Sean Kingston, Creator Economy, Studio Models, Digital Power, Trust-Driven Strategy & Music’s Next Move
In this episode of The Manager’s Playbook, Zach Katz, former President of BMG US and co-founder of Beluga Heights, joins the show to unpack the evolution of creators, the future of music-business infr...
9 Jun 20251h 49min
Inside the Playbook: Jessie Reyez on The True Story Behind The Song 'Figures'
We revisit the origin story of Jessie Reyez’s breakout hit “Figures” from a chance car ride in Sweden to a full-blown industry bidding war.It’s a behind-the-scenes look at how one song sparked a movem...
8 Jun 202512min
Inside the Playbook: Jessie Reyez on How She Outsmarts The Music Industry
Jessie Reyez and Byron Wilson take you deep into the real-life dynamics of the music industry, from conflict resolution to creative breakthroughs.We explore how mastering communication, sometimes just...
7 Jun 202515min
Inside the Playbook: Director X on The Precious Trap You Never Knew You Were In
In this clip, Director X unpacks the creative mindset behind some of the most iconic music moments of the last decade, from Hotline Bling to Life is Good.Through real stories involving Drake, Jay-Z, a...
6 Jun 202513min
Inside the Playbook: Nick Raphael on The Harsh Truth About Why Your Music Isn’t Working
In this episode, Nick Raphael gets real about one of the biggest misconceptions in the music industry: talent alone doesn’t break artists. Effort does.We explore why consistent output, audience buildi...
5 Jun 202513min
Inside the Playbook: Nick Raphael on How He Beat Every Major Label to Sign Jay-Z
Before the billion-dollar empire, Jay-Z was just an overlooked artist with a brilliant album, and no U.S. label willing to take the risk.In this episode, Nick Raphael, former President of Capitol Reco...
4 Jun 202514min
