EP 86: Why Brands Are Paying Small Creators BIG Money (And How to Get Your Share)

How can you turn your content, community, or next summit into sponsor gold?

In this week’s episode, I’m sitting down with the go-to sponsorship coach—Justin Moore, founder of Creator Wizard, author of Sponsor Magnet, and the brains behind over $5 million in brand partnerships. And the best part? A whole lot of that came from working with small, mighty creators just like you.

We’re diving into the real reason brands are spending BIG on niche creators and the exact playbook you can use to pitch, land, and grow your own sponsor deals—whether you’re running summits, hosting a podcast, growing a membership, or just building your first engaged audience.

You don’t need a six-figure following—you need strategy, alignment, and a little bit of sponsorship swagger. Lucky for you, we’re breaking it all down in this episode.

On This Week’s Episode, We Discuss:

• The New Sponsorship Landscape: Why follower count is out—and psychographics, engagement, and niche relevance are in.
• Justin’s $5M+ Sponsorship Strategy: From ICU to industry expert, how Justin cracked the code on brand deals that actually work.
• What Brands Actually Want in 2025: Spoiler: It's not a viral video. It's trust, alignment, and audience insight.
• Sponsorships + Summits = Magic: How to pitch your summit or virtual event as a brand partnership no-brainer.
• The “Spray & Pray” Problem: Why most pitches fail—and the simple audience-first tactic that gets a “yes.”
• The Relationship-First Mindset: Turning one-off deals into long-term partnerships with ease.
• Sponsor Magnet—The Book: What inspired Justin to write it, and how you can use it as your step-by-step sponsor system.
• Sponsor Games—The Anti-Conference: Why Justin created this immersive, live event—and why it might be your next best investment.

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Want to attend Sponsor Games?

Justin’s offering my audience $400 off your ticket—just use the code JENNIE400 at checkout.

Grab your ticket + learn more

(Yes, this is my affiliate link—and yes, I’ll cheer you on all the way there.)

Need extra promo content or graphics? Justin’s got you covered:

Check out the promo assets here

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Connect with Justin:

Follow Justin on Instagram: https://www.instagram.com/creatorwizard/

Follow Justin on LinkedIn: https://www.linkedin.com/in/justinnmoore/

Watch Justin on YouTube: