Pillar Two: AUDIENCE

Pillar Two: AUDIENCE

Second Marketing Pillar - AUDIENCE

Welcome to the second in a 5-episode arc where we're talking about the Five Pillars of Marketing. This is our opportunity to give ourselves a strong foundation before we begin building a complex marketing strategy. These five episodes are a version of an exercise I do with my consulting clients. They are a series of questions... assignments, really... that help us begin to understand what the product is and who it's for. Today we're discussing the Second Marketing Pillar which is AUDIENCE. It's all about figuring out who your restaurant is for. This week we're going to identify your Ideal Customer Avatar (ICA), and learn how to use that to attract more customers. If you want to download the Marketing Pillars Workbook you can do that by CLICKING HERE.

CONTINUING EDUCATION:

This week I'm linking to an article written by Justin Bariso that first appeared in Inc.com. It's all about the different types of empathy, and ways to cultivate it in your personal and professional life. It ties back in directly to what we're discussing here, and will factor in heavily to our work in the future.

CLICK HERE TO READ THE ARTICLE

Episoder(544)

Putting Employee Retention Front and Center

Putting Employee Retention Front and Center

#527 - Putting Employee Retention Front and Center *****   This week's episode is brought to you by: KICKFINVISIT: https://kickfin.com/demo/ This week's episode is brought to you by: AJINOMOTOVISIT: h...

23 Feb 36min

Google Should Be at the Heart of Your Marketing Strategy

Google Should Be at the Heart of Your Marketing Strategy

#526 - Google Should Be at the Heart of Your Marketing Strategy *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management....

19 Feb 11min

The Biggest Difference Between Independent Restaurants and Chains

The Biggest Difference Between Independent Restaurants and Chains

#525 - The Biggest Difference Between Independent Restaurants and Chains ***** This week's episode is brought to you by: OVATION OVATION provides frictionless feedback, streamlined guest recovery, and...

16 Feb 21min

How to CRUSH Your Marketing Goals (ENCORE)

How to CRUSH Your Marketing Goals (ENCORE)

#524 - How to CRUSH Your Marketing Goals (ENCORE) *****  This week's episode is brought to you by: MARQII  MARQII is your one-stop-shop for listings management and reputation management. Collect revie...

12 Feb 23min

Founder of Craveworthy Brands, Gregg Majewski (ENCORE)

Founder of Craveworthy Brands, Gregg Majewski (ENCORE)

#523 - Founder of Craveworthy Brands, Gregg Majewski (ENCORE) ***** This week's episode is brought to you by: OVATION OVATION provides frictionless feedback, streamlined guest recovery, and operationa...

9 Feb 1h 13min

Why Not Raise Prices Every Single Month?

Why Not Raise Prices Every Single Month?

#522 - Why Not Raise Prices Every Single Month? *****  This week's episode is brought to you by: MARGIN EDGEVISIT: https://www.marginedge.com/lp/chip This week's episode is brought to you by: RESTAUR...

5 Feb 16min

Busy Isn't the Same as Productive

Busy Isn't the Same as Productive

#521 - Busy Isn't the Same as Productive *****   This week's episode is brought to you by: KICKFINVISIT: https://kickfin.com/demo/ This week's episode is brought to you by: AJINOMOTOVISIT: https://aji...

2 Feb 14min

Good Is No Longer Good Enough

Good Is No Longer Good Enough

#520 - Good Is No Longer Good Enough *****  This week's episode is brought to you by: MARGIN EDGEVISIT: https://www.marginedge.com/lp/chip This week's episode is brought to you by: RESTAURANT SCALE S...

29 Jan 18min

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